After Tucson's successful long run, the challenge of the EL project team was to conceive an even better C- SUV than the already great original. Starting with a clean slate, the LE development team moved away from the two-box off-roader look in favor of a sleeker, more reformed profile while aiming for a roomier cabin, extra storage capacity and fuel economy leadership.

Hyundai's new "fluidic" design language finds confident expression in the sweeping, gently curved lines of the ix35. The hexagonal grille previewed on the ix-onic concept at the 2009 Geneva Auto Salon moves into mass production on the ix35, a defining look that will serve to unify the family of future Hyundai products. To achieve the desired dynamic and sporty image, ix35 gets an aggressive belt line coupled with a low-to-the-ground feel which is enhanced by the optional 225/55 R18 wheels.. Aerodynamic tweaks include the addition of a rear spoiler which aids fuel efficiency.
The interior lines echo the dynamic flow of the sheet metal. For improved comfort, designers have managed to carve out extra legroom and headroom (whilst lowering the overall height of the vehicle). The feeling of spaciousness in the cabin is further enhanced by the new dual-panel panoramic sunroof with UV blocking. Rear seat passengers now get to share the enjoyment of a sunroof too. The center panel can either tilt open or can open completely by sliding up and over the rear panel. An anti-pinch system guards against injuries from trapping.

In addition to the new fuel-efficient engines and transmissions, the ix35 features a number of other innovations which contribute to lower operational costs.
Nestled between the speedometer and tachometer, the "ECO" coach is a new feature designed to promote fuel-saving driving habits. In the manual transmission version, an icon on the LCD tripometer screen begins to flash when the optimum gear shift point is reached. The automatic uses an "ECO" icon backlit by LEDs with either the red, white or green LED lighting up in accordance with driving behavior.
ix35 features a state-of-the-art Alternator Management System (AMS) whose circuitry monitors electrical loads and the state of battery charge. During periods of low electrical loads and a full charge in the battery, a clutch automatically disengages the alternator thus reducing the load on the engine and lowering fuel consumption.

The body shell structure is engineered to the very highest standards of safety: In crash safety tests conducted in-house ix35 scores a five-star rating in Euro NCAP testing for both frontal and side impacts. Particular attention has been paid to increasing the stiffness of the front side members which have been enlarged and straightened. Also, the center pillars serve as the anchors of new ring structure which improves overall side structure stiffness while also creating more room for the door armrest and seat.
In addition to 4WD capability (optional), ix35's CUV credentials are strengthened with two new safety features: Hillstart Assist Control and Downhill Brake Control which promote safer travel up and down steep slopes.