Hyundai Motor Company

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CEO MESSAGE

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Dear Hyundai Customers!
Thank you for taking the time to visit our website. I sincerely hope that you will find answers for the many questions you have about our company and products.

Last year, despite the difficult economic environment in Korea and abroad, we at Hyundai Motor continued our drive to set up a global management structure and improve the quality of our products by always putting customers first. At the same time we also sought to enhance the stability of our global management system. As a result, Hyundai succeeded in establishing itself as a global leader in deed as well as in name, attracting favorable reviews from leading international automotive agencies and members of the press, ranking within the top 100 Global Brands for the fourth year in a row, and having its TAU engine included among the world’s 10 Best Engines, among other achievements.

In addition, Hyundai Motor further strengthened its presence as a global automaker by creating the second generation of manufacturing plants in China and India, thereby increasing its production capacity all the more. At the same time, it also achieved qualitative growth by successfully generating sales of its strategic model targeting the European market. Not to mention the soon-to-be-finished Russian plant which will secure a foothold for the East European market and serve as a production base that, along with those in Turkey and the Czech Republic, will complete Hyundai Motor’s global manufacturing network.

In spite of the continuing worries caused by the current state of the worldwide economy, Hyundai Motor would like to prove once again that “crises” can be turned into “opportunities.” It has adopted “survival in times of crisis” as its management strategy, and will rise to meet its foremost challenge of increasing global sales and surprise the world once again in 2009. To do so, it will reinforce its sales force in the local markets, continue to increase its competitiveness in R&D and quality management, and further improve the efficiency and flexibility of its operations so that it can deal with the rapidly changing market situation.

Last but not least, in its quest to become a true global automotive leader, it will continue to take the lead in eco-management and social responsibility. Since its establishment, customer satisfaction has been Hyundai Motor’s highest priority, and customer happiness its biggest reward. Please continue to encourage and take interest in Hyundai Motor, and watch us as we take our leap towards a better future as a global automotive leader.