Hyundai UEFA EURO
Hyundai Motor company, the fastest-growing automaker and Official Automotive Partner of UEFA EURO 2008™, Launched diverse marketing and communication programs to assist successful staging of the biggest European sporting event UEFA EURO 2008 ™
Hyundai UEFA EURO - Events and Promotions
In the build up to UEFA EURO 2008TM, Hyundai has been running various programs in almost all European countries to improve customer perception, expand customer experience and strengthen the loyalty of its employees aiming to improve its brand image.
Diverse Programs around UEFA EURO 2008 ™
On June 6th, 2008 - one day before the opening of EURO 2008™ Hyundai Motor Company hosted Hyundai EURO Fest at the Fan Zone in the city of Basel (Kaserne) where an estimated 30,000 people celebrated the spirit of football and prepared for the kick off of the UEFA EURO 2008™ games.
´Hyundai EURO Fest´ was an all-day football themed event which became the focal point of Hyundai´s EURO 2008™ marketing programs and brought together the finales of global programs such as Goodwill Ball Roadshow and Quest for the best.
Some of top managements from both UEFA and Hyundai as well as the member of the cantonal government of Basel and South Africa´s Transport Minister made the event more memorable that tens of thousands of football fans had an unforgettable and entertaining event. The festivities reached its climax with the fantastic performances of the Swiss singer Baschi and German rock band Reamonn. Fans were especially dazzled with Baschi when he sang his hit song, "Bring en hei," which has established itself as the Swiss football anthem.
As his welcome speech of the HMC President Choi at Hyundai EURO Fest, the event was definitely the time that we shared the strong passion of the European fans that brought the strangers together in harmony and happiness – "and that is the vision of Hyundai!"
The Goodwill Ball Road Show is Hyundai´s UEFA EURO 2008™ Sole and exclusive program and involves 15 ´Goodwill Balls´ each measuring 4 meters in diameter and representing one of the 16 qualified countries. The balls have toured across the 16 qualified countries of EURO 2008™ tournament to collect the best wishes of the football fans for their national team. This program has become a symbolic program of Hyundai since its first run for EURO 2000™ until the latest gigantic events such as 2006 World Cup Germany™ and EURO 2008™.
HMC executed a new global program named "Quest for the Best" for EURO 2008™, a specially designed program themed on football skills competition, to enhance the image as a ´fun football loving´ brand as well as an Official Partner of UEFA EURO 2008™.
It was a great chance for the football fans to show off their football skill and performance the competition categories as ´Most Touches´ - an official competition which Guinness World Records bears the record that the participate should create the most touches of a football in 30 seconds without dropping the ball and ´Free Style´ - an art of football juggling using feet, knees, chest, shoulders and head while simultaneously being creative and showing some of the skillful moves. The winners of each categories were invited to the Hyundai EURO Fest, the Hyundai treated hospitality program which includes invitation to the Opening Match.
Hyundai gave football fans of the 16 qualified countries the chance to support and cheer on their national team by submitting their own slogan. The best slogan that was submitted for ´Be there with Hyundai´, a unique program solely executed by Hyundai as an Official Automotive Partner and supplier of passenger cars and buses for UEFA EURO 2008™ - was put on the team buses of UEFA EURO 2008™ and the winners were invited to the Hyundai EURO Fest, the Hyundai treated hospitality program which includes invitation to the Opening Match..
Developed from the Fan of the Match - FIFA sole & exclusive program of 2006 FIFA World Cup™ , EURO FanTastic was newly introduced to deliver the fun and exciting atmosphere during the EURO tournament period by awarding the most outstanding appeared fans. The most passionate and interesting looking fans are invited to Hyundai treated hospitality program which includes invitation to the opening match.
Hyundai EURO 2008TM Microsite has been the online event space integrating all Hyundai global marketing programs for UEFA EURO 2008TM. The microsite is functioning as the main online platform to generate user’s direct participation for photo (EURO FanTastic), movie (Quest for the Best) and Slogan Submission (Be there with Hyundai). Each program’s contestant whose photo/ movie/ slogan presented within the Hyundai EURO 2008TM Microsite were qualified to be the winner of the respective program.
The ´Hyundai Venue Guide´ was an exclusive and official online program which is operated by UEFA in the official EURO 2008™ website (www.euro2008.com). The website provided information of EURO 2008™, tailor-made promotion for fans to win prizes and promotional banner linking to the Hyundai EURO 2008™ Website with a dedicated Hyundai branding.
As a UEFA EURO 2008™ Hyundai Sole & Exclusive Program, Hyundai Venue Guide provided venue information including host city information, stadium information and interactive game within Match Center.
