Perimeter boards (A-boards), installed in all Hyundai 38 matches, will raise the visibility of the the 'Hyundai' logo to unprecedented heights. The average match exposure time as measured during the FIFA 2006 World Cup™ was 12min 51sec delivering a cumulative advertising value estimated at US$7.5 billion for the tournament.
Inspired by previous Fan Fests staged during the 2002 and 2006 FIFA World Cups, Hyundai is expanding Fan Fest beyond the host country shores to major football capitals around the world thus further elevating the fun and Hyundai’s visibility. To be staged in the major cities of the qualifying countries, Hyundai Fan Fest will convey thrills and excitement to fans worldwide.
One of the FIFA World Cup programs that is exclusive to Hyundai, ‘Fan of the Match’ aims to stir up fun and excitement at the match venues by rewarding the most outstanding fans. The fan with the most colorful, zaniest costume will be presented to the crowd on the giant screen on half-time at all Hyundai 38 matches. All 38 ‘Fan of the Match’ winners will automatically be entered into the ‘Fan of the Tournament’ contest at FIFA.com. The winner of the ‘Fan of the Tournament’ will be awarded a valuable prize.
Hyundai further leverages its FIFA partnership with the launch of the Hyundai Best Young Player Award (BYPA) on Dec. 2, 2010. Hyundai is proud to be the exclusive presenter of the BYPA, a coveted honor recognizing the most outstanding FIFA World Cup™performances by footballers under 21 years of age. BYPA opens the door to direct participation by fans worldwide: Visitors to the www.FIFA.com and Hyundai FIFA World Cup Microsite (fifaworldcup.hyundai.com) website will find the Hyundai Best Young Player Award page which provides an overview of the Award and the opportunity to cast a vote for their own personal favorite.
Hyundai recognizes the growing importance of the digital domain and has been expanding its worldwide web investments to publicize information about its official partnership with FIFA and improve the quality of the interactive experience with the brand through special programs such as 'Be there with Hyundai' and 'Fan of the Match.' Hyundai created the FIFA World Cup™ micro-site (fifaworldcup.hyundai.com) which offers entertaining yet informative contents including the ultimate quiz and sponsorship history. It also elaborates on the FIFA World Cup™ global marketing program and offers the very latest World Cup news.
In the run-up to the 2010 FIFA World Cup™ gigantic four-meter high footballs will ignite the hopes and passion of football fans. A total of 32 ‘Goodwill Balls’, one for each of the 32 qualifying countries will embark on national tours to collect the best wishes of the football fans for their national team. Exclusive to Hyundai, the “Goodwill Ball Roadshow” has become a signature event for the company since its inauguration at EURO 2000 TM. Popular with the fans, the balls have been gathering momentum at the 2002 Korea/Japan and 2006 Germany World CupTM and EURO 2008 TM.
This program focuses maximum utilization and exposure through the national team buses by Hyundai branding. Winning supportive slogans are also branded on the team buses. A total of 55,000 slogans were received and the 32 final slogan winners were invited to watch the FIFA World Cup™. This is one of Hyundai's most effective global program
During the 2010 FIFA World Cup tournament, the officials, national teams, members of the organizing committee, referees and media representatives will be transported by Hyundai provided official vehicles. For the first time in Hyundai FIFA World Cup™ sponsorship history, Hyundai is providing Hyundai’s own right hand drive Universe buses especially manufactured for the upcoming tournament.
For its TV commercial campaign, Hyundai is entitled to leverage the event's official trademark. The new series of commercial spots will run throughout all markets across the globe before and during the tournament, as well as on giant screens at the stadiums in South Africa.
For its TV commercial campaign, Hyundai is entitled to leverage the event's official trademark. The new series of commercial spots will run throughout all markets across the globe before and during the tournament, as well as on giant screens at the stadiums in South Africa.
In order to maximize exposure, Hyundai is taking advantage of the best outdoor advertisement opportunities found in high traffic areas such as airports, city centers and Fan Fest zones within the host country as well as on all other major continents.
