Having established a partnership with the Union of European Football Associations (UEFA) and the Federation Internationale de Football Association (FIFA) since 1999, Hyundai Motor Company has been the official sponsor of multiple international football tournaments, including the 2006 World Cup Games and Euro 2008. In particular, Hyundai succeeded in improving its brand awareness and image even further with a variety of promotional activities during Euro 2008. As the Official partner of the 2010 World Cup Games in South Africa, Hyundai will be holding various events to once again leave a deep impression in the hearts of the global community, including the “Goodwill Ball Roadshow”, “Hyundai Fan Park” (cheering events on street), and “Be There With Hyundai” (a victory slogan contest). Additionally, Hyundai plans to reinforce brand loyalty by holding the Hyundai World Golf Championship this October, an annual international golf tournament held in Korea. Sponsoring the world-leading top figure skater Yuna Kim since 2008, the company supported her 100% during the 2010 Olympic Winter Games in Canada. The victory of Kim winning the gold medal improved not only the brand value of Hyundai Motor Company but that of Korea.

One way to raise brand value is to convince customers and gain their trust in the Hyundai’s ability to realize tomorrow’s possibilities. Hyundai has been actively showcasing the future of automobiles at the world’s most prominent motor shows. In particular, the company has been introducing new models and high-tech, eco-friendly concept cars at major auto shows including the North American International Auto Show, the Geneva Motor Show, the Frankfurt Motor Show, the Paris Motor Show, and Auto China.