Hyundai Profile
Management performance
Management Performance
Not satisfied by today’s performance, we think that the true repayment for our customers’ love is the continuous pursuit of tomorrow’s goals. This is the beginning of Hyundai Motor Company’s endless race as a leading global firm creating continuous value.
Hyundai Motor Company, as it expands on the world stage, completed its sixth overseas full-cycle production facility in St. Petersburg, Russia, in 2010. The Russian plant is capable of producing 150,000 cars per year, and will be a stepping-stone for Hyundai’s expansion in the European market. In China, a third plant with an annual capacity of 400,000 units is under construction, joining two plants that can make 600,000 cars per year. A Brazil factory, which will be completed in 2012, will solidify Hyundai’s position in the largest Latin American market.
In 2010, Hyundai Motor Company achieved a significant accomplishment, increasing global sales by 16.3 percent over 2009, selling 3.61 million vehicles in the midst of ongoing global economic tumult. In America, the Sonata and Tucson (ix35) helped push annual sales to more than 500,000 units for the first time. In China and India the release of specialized models for the local markets led to sales of 700,000 and 600,000 units, respectively. In 2011, Hyundai Motor Company has set the goal of increasing internal competitiveness and reaching 3.9 million sales. We will make this an even more successful year by maximizing brand value in developed markets and expanding sales capacity in emerging markets.
Hyundai Motor Company was included in “100 Best Global Brands” of 2010 published by the brand consultancy Interbrand for the sixth straight year. After joining the 100 best global brands in 2005 at position 84, Hyundai has steadily increased its position, to 65th overall in 2010, with a brand value of $5 billion, showing 9.3 percent growth over 2009. This is an impressive result when compared to a 2.8 percent average in the business sector. It was possible by Hyundai’s diverse portfolio and remarkable success in China, U.S. and emerging markets. Hyundai will continue to push itself to provide even better service and to improve quality in order to imprint the idea that Hyundai equals to a global premium brand in our customers’ minds.
For the third straight year, U.S. auto publication Ward’s Auto World picked Hyundai’s Tau engine as one of the industry’s 10 Best Engines. The current Tau is a direct-injection engine with a 5,000 cc capacity, greater than the previous 4,600 cc engine, and boasts world-class performance with a maximum torque of 429 HP (435 ps) and maximum torque of 376 lb·ft (52.0 kg·m). Ward’s Auto reconfirmed Hyundai’s core engine technology and quality in stating the reasons for selection: “With the flawless design, expanded capacity, direct-injection system and remarkable performance, it proved that Korean cars have grown to a respectable position among the world’s luxury brands.” Going forward, Hyundai will continue to strive in high-efficiency R&D and will concentrate on technical ability, in order to become an eco-friendly global leader
Influential German auto magazine Autobild gave its highest quality award to Hyundai Motor Company in 2010, beating out 19 global automakers. The award was based on a number of criteria, including a durability test, an owner questionnaire and a dealer-blind test. Hyundai’s quality was demonstrated in all areas, and we received especially high scores in the 100,000-kilometer driving durability test and the service and maintenance fields.
Also in 2010 the Accent was selected for first place among small cars in the Initial Quality Study (IQS) published by the U.S. market research firm J.D. Power. Among medium-sized cars, the Elantra (badged as Avante in some markets) won third place for “Best in Class.” The Sonata and Genesis were each fourth in their class, and the Tucson rose to fifth. Most Hyundai was evaluated by J.D. Power scored in the Top Five.
The Santa Fe was selected as the 2011 Top Safety Pick by the U.S. Insurance Institute for Highway Safety (IIHS). The IIHS, which is a trusted authority in safety evaluation, granted a “Good” ranking, the top rating, to the Santa Fe in all safety tests for frontal, side and rear collisions and roof safety. In addition, the Tucson (badged as ix35 in some markets) obtained the top score of five stars in the new-car safety evaluation of Euro NCAP.
Because our leading level of safety has been recognized by international authorities, we expect that the trust placed in Hyundai cars, not only by the U.S. and European markets but around the world, will only increase.
