

People’s expectation toward individual mobility is more than just a means of transportation. The old understanding of cars has become outdated. A car has become to speak for different lifestyles, being a living space. At the same time, the automobile industry has also experienced a big change. Hyundai Motor Company has grown rapidly to become one of the largest automobile companies with global top five production capability and superior quality. We have now reached a tipping point where we need qualitative approach, bringing bigger ideas and relevant solutions to our customers. At this opportunity to move ahead, we have developed a new brand slogan that encapsulates our willingness to take the next big step up. Led by our new slogan and the thinking behind, we will become a company that keep challenging ourselves to open up new possibilities for people and the planet.