Hyundai Motor Company

Events & Sports
UEFA EURO

Sponsorship activity Hyundai Motor company, the fastest-growing automaker and Official Automotive Partner of UEFA EURO 2008™, Launched diverse marketing and communication programs to assist successful staging of the biggest European sporting event UEFA EURO 2008 ™

UEFA EURO
Overview	Events & Promotions	Love for football	Gallery

Hyundai Motor Company (Hyundai) partnered with UEFA EURO 2008TM to help raise awareness of the Hyundai brand and provide added momentum to achieve its goal of joining the ranks of the world’s top five automakers by 2010.

Ongoing marketing success in European Markets image

Since its sponsorship of EURO 2008™, Hyundai's performance in European markets has been quite encouraging. In terms of export sales, Western Europe is now Hyundai's second largest and the fastest growing region among all markets. Up until 1999 Hyundai had been struggling with low consumer awareness in the region, unlike in North America, when management elected to sponsor FIFA/UEFA major events such as UEFA EURO 2000™, UEFA EURO 2004™, FIFA World Cup 2002™ and FIFA World Cup 2006™ As a direct result of this decision, Hyundai's awareness in the region has tripled, and sales are continuously growing at the average rate of 10% a year.

While steady gains in quality, investment in technology development and a renewed focus on customer satisfaction are often cited as the reasons for Hyundai's worldwide success, the role of sports marketing is often underestimated.
By sponsoring global sports events, Hyundai expects to raise brand awareness in the minds of consumers, and regards sports sponsorships are perhaps an even more effective marketing tool than advertising in helping break through the clutter of noisy marketing messages of our competitors.
The sponsorship of football serves as an important marketing platform in Hyundai's global strategy. For a relatively young company like Hyundai, there is all the more urgency to create a global marketing strategy. For Hyundai, football sponsorship provides the perfect marketing platform which can be leveraged at a global level and help communicate a consistent corporate image that conveys high quality, reliability and prestige.

Hyundai is just as excited as you are image

Football means passion, fun and excitement – values that Hyundai wants to deliver and share with the European football community. Global programs like the 'Goodwill Ball Road Show', the 'EURO FanTastic' or 'Be there with Hyundai' are programs that brought the excitement of football to the doorsteps of its fans and helped them experience the passion and dynamics of the game. These are programs which establish a direct contact with everyone who loves football.
The emotional qualities of football its passion, excitement, enthusiasm precisely mirror the values Hyundai aspires to. By sponsoring football, Hyundai wants to position itself as a brand bringing the excitement of the game into people's life. Football also brings different people together, unifies them and builds friendships - a quality that coincides with the vision of Hyundai to build a world where people live in harmony.

Hyundai is confident in the quality of its cars and knows that people who have experienced a Hyundai car are highly satisfied. As an Official Partner of UEFA EURO 2008™ Hyundai provided 'official vehicles' to be used by the teams, referees, media representatives, UEFA delegations and members of the organizing committee, EURO 2008 S.A. They had also been seen by the public on the streets, on TV and in the newspapers. For Hyundai, international sporting events like UEFA EURO 2008™ provided a great stage to showcase its products. Some 400 vehicles - starting from the luxurious Centennial and XG up to the stylish Sonata, the powerful SUV Santa Fe and the multipurpose Trajet - were provided for the smooth and efficient transportation. In addition, Hyundai also supplied buses for the transportation of the national teams, referees, and UEFA and EURO 2008 S.A. members.