Hyundai Motor Company

Hyundai sees football sponsorship as a core element of its marketing strategy and as a key way of communicating and connecting emotionally with football fans. Through its football sponsorship, Hyundai aims to position itself as a dynamic automotive brand by delivering the excitement of the planet's most popular game to football fans worldwide. Hyundai remains deeply committed to supporting and furthering the development of the beautiful game.

Ground transportation is critical to the successful staging of an international event like the FIFA World Cup™. A fleet of reliable, safe and comfortable vehicles is absolutely critical to the smooth operation of a large-scale event such as 2010 FIFA World Cup South Africa™. Having proven itself as a dependable partner and vehicle supplier in a number of FIFA competitions including the 2002 and 2006 FIFA World Cup™, Hyundai has once again taken the opportunity to play a major role as the ground transportation provider for 2010 FIFA World Cup South Africa™.

For the 2010 FIFA World Cup South Africa™, 609 Hyundai passenger cars/vans and 2,800 bus use days will be put at the disposal of FIFA officials, national teams, members of the organizing committee, referees and media representatives. And for the first time in Hyundai FIFA World Cup™ sponsorship history, Hyundai will be providing its own Universe luxury coaches for the upcoming FIFA tournament in right hand drive editions that were specially manufactured for the occasion. The Universe buses will be used for the official transport of the 32 national teams and will be decorated with the national team colors, flags and the winning slogan of the ‘Be There with Hyundai’ competition, Hyundai’s sole and exclusive program. (For entry details please visit FIFA.com or our microsite – http://hyundai.fifaworldcup.com.)