The Safety of Genesis
is now revealed once again
All-new Genesis was the first and only rear-wheel drive vehicle in its class to receive
the U.S. Insurance Institute for Highway Safety (IIHS)’s highest honor as a 2014 TOP SAFETY PICK+.
iF Product Design Award 2014
Transportation design / special vehicles category
2014 IIHS Top Safety Pick+
Qualified with 2015 Hyundai Genesis in U.S./Canadian
specifications, equipped with optional front crash prevention.
Genesis-made by, for and like human
With heart and soul, structure and muscle and intelligence and emotion,
the Genesis is an extension of you, on the road.
Advanced high strength steel (AHSS)
Genesis improved the sturdiness of the vehicle's body and safety by increasing the use of Advanced
high strength steels (AHSS) to 51.5%, which directly improves the precision of handling and helps to
mute even the smallest vibrations and noise, elevating the pleasure of driving.
Genesis generates a high torque of 36.5 kg•m even at the low rpm ranges of 2,000 rpm, significantly
increasing performance and reaction capabilities even at speeds of 80 to 120 km/h. In addition, a
partition installed in the engine cavity minimizes high-frequency noise including engine start-up noise
and engine sound during high speed acceleration.
3.8 V6 GDi
2nd generation Genesis
1st generation Genesis
Noise, Vibration, Harshness (NVH)
Noise, Vibration, Harshness (NVH) measures
range from the complete blockage of noise to the
creation of new sounds that enhance driving
pleasure. Moreover, it minimizes the penetration
of engine noise and noise from the road by
installing a bulkhead in the engine compartment
and using effective soundproofing materials.
- 51.5% Advanced
- A bulkhead in the engine
- Dynamic tuning of
End pipes and diamond-shaped
strut tower bars reinforce engine
compartment strength, enabling
Ride and Handling (R&H)
Driving agility and precise steering with the direct steering system.
Rack motor driven
power steering (R-MDPS)
Rack motor driven power steering (R-MDPS) is an electric steering system that enhances steering response and stability by directly operating the rack with a high power 13 kN electric motor that even improves fuel efficiency by 2.9% compared to regular hydraulic power steering systems.
Variable gear ratio (VGR)
The gear pitch of the rack bar is wider at both ends, in order to maximize stability and agility with the gear ratio adjusted by section and provide excellent neutral steering.
Rear-wheel drive (RWD)
Rear-wheel drive makes it possible to optimize the
distribution of weight of the vehicle and to divide the
roles of steering and power transmission between the
front wheels and the rear wheels respectively for
smoother and more precise handling. Thus, the vehicle
delivers a sportier yet more comfortable drive with
outstanding driving response.
Advanced traction cornering control (ATCC)
Advanced traction cornering control (ATCC) applies a braking force to wheels that do not require
traction when making turns to increase traction of wheels on the opposite side and improve agility
and stability when making turns.
New Technologies for Improved Safety
Maximized safety through advance alerts, advanced speed control activated at high-risk distances and
speeds by organically integrating Head-up display (HUD) and Autonomous emergency braking (AEB).
Head-up display (HUD)
It enables the driver to see key driving information
Find out more
reflected on the windshield glass without being
distracted, supporting safe driving.
Autonomous emergency braking (AEB)
It detects your proximity to vehicles in front of you by
Find out more
reading the front radar and camera.
Our nature-inspired design philosophy has evolved. Authentic fluidic dynamism balances toughness with
organic and sculptural softness. The result is an improved air resistance coefficient value of 0.26,
increased driving efficiency and absolute beauty.
- 1st generation
- 2nd generation
The simple horizontal layout, the large display and the consistent layout of switches provides ambient
visual effects and convenient control. With the Analog clock, the monitor, the Air conditioning system and
multimedia system were placed on top down order, considering usability, consistency and harmonious
- Air conditioning system
- Multimedia system