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Blue Drive

With blue drive, Hyundai Motor Company is going beyond reducing CO₂ to achieve zero emissions.

Blue Drive is Hyundai Motor Company’s low-carbon, green technology strategy to reduce automotive CO₂ emissions. The vision is to improve vehicles’ fuel efficiency short term, while developing eco-friendly cars, such as biofuel, hybrid, electric, and hydrogen fuel cell vehicles, with the ultimate goal of developing zero CO₂ emission vehicles.

Technology to produce eco-friendly cars

Hyundai Motor Company is steadily developing technologies to achieve zero emissions and improve eco-friendliness of its cars. It is using direct injection systems that improve efficiency and reduce emissions in gasoline engines, high-efficiency transmissions that deliver excellent fuel economy, and advanced high strength steels that reduce the weight of vehicles.

Hybrid vehicles (HEV): the best of a gasoline engine and
an electric motor

Since unveiling its first hybrid concept car in 1995, Hyundai Motor Company has won numerous awards, including Sonata Hybrid’s AutoPacific Customer Satisfaction Award in 2012, for its hybrid models. Azera Hybrid (Grandeur Hybrid) was launched in 2013 with a Class 1 fuel economy rating, and in 2015, Hyundai Motor Company plans to launch a plug-in hybrid car that can be charged using external power supply.

Electric vehicles (EV), advanced pollution-free cars

Hyundai Motor Company unveiled its first high-speed electric car, BlueOn, in 2010. BlueOn can achieve a driving distance of 140 km per charge, top speed of 130 km/h, and zero-to-100 km/h acceleration in 15.7 seconds. Hyundai Motor Company is working relentlessly to develop a compact car with a driving distance of over 200 km per charge, zero-to-100 km/h acceleration in 11.5 seconds and battery-charging time of 5 hours (23 minutes for a quick charge) by 2016.

Creating shared
value through
the realization
of energy justice

Because it is our duty to pass-on a clean environment to our next generation, global automotive companies need to develop eco-friendly cars and reduce carbon emissions. Hyundai Motor Company will stay in the forefront of environmental issues and spearhead efforts to realize zero emissions.

The world’s first
successful mass
production of
a hydrogen
fuel cell vehicle

Hydrogen fuel cell vehicles, testimony of Hyundai Motor Company’s eco–friendly technology

Starting with the development of fuel cells in 1998, Hyundai Motor Company successfully developed a proprietary world-class stack and a hydrogen fuel cell engine that performed comparably to internal combustion engines. After creating modules for critical components and developing low-cost materials, Hyundai Motor Company succeeded in the world’s first mass production of hydrogen fuel cell vehicles in 2013 with ix35 Fuel cell. This vehicle was promoted in Europe starting in 2012 and was chosen to participate in a European Union pilot project in March 2013. It will be sold in the U.S. and Korea starting in 2014 to introduce customers to the world of hydrogen fuel cell vehicles and bring Hyundai Motor Company’s eco-friendly technology to the limelight.

Pollution-free hydrogen fuel cell vehicles (FCEV)

FCEV motors are powered with electricity that is generated when hydrogen reacts with airborne oxygen. FCEVs are the ultimate eco-friendly cars as their by-product is 100% water. ix35 Fuel cell, the world’s first mass-produced FCEV, has a top speed of 160 km/h and driving distance of up to 594 km with a single charge that takes less than 3 minutes. With the start of full-fledged sales in 2014 in the U.S., the world’s largest auto market, Hyundai Motor Company is expected to solidify its position as a next generation, eco-friendly car brand.

Preparing for the future of hydrogen fuel cell vehicles

The environmental-friendliness of FCEVs is proven, but the challenge of expanding and establishing a market remains. Currently, there are only 13 hydrogen filling stations in Korea, but because it takes less than 3 minutes to charge a vehicle, the impact of FCEVs could be tremendous if the technology catches on and infrastructure is expanded. The U.S. and European countries are already preparing diverse policies to promote the expansion of FCEVs, and consumer groups representing the hydrogen industry are being formed. In Korea, the first private sector hydrogen industry association was established in January 2014. Hyundai Motor Company will actively support these efforts and promote the values of this vehicle-of-the-future.