From the vast desert floor of the Delamar Dry Lake in Nevada, a message of love is sent to the outer space as Hyundai transforms it into a canvas to send Stephanie’s special message to her longing astronaut father working at the International Space Station.
This extraordinary experience has been shared with many others through our #AMessagetoSpace event. Sending a warm message to your loved ones no matter how far the distance, Hyundai’s innovation creates new possibilities and keeps everyone close at heart.
Missing her astronaut father, Stephanie from Houston sends him a love message beautifully written by 11 Hyundai Genesis. Watch our story to see how our cars go beyond being a means of transportation as Hyundai’s global team delivers the extraordinary message to outer space. Showing their immeasurable love and Hyundai’s incredible passion, this message is officially acknowledged as ‘The largest tire track image’ by Guinness World Records®.
When it comes to scale like never before and world-class innovation in technology and communication, Hyundai’s Genesis holds up to all its statements in meeting all the challenging demands of this creative project.
Sending a love message on the Nevada desert floor to the outer space, Stephanie’s message unfolds as 11 Hyundai Genesis moves in precision with its advanced agility, handling and nimbleness. Its great endurance also makes Genesis a perfect fit for the unpredictable conditions in such desolate location.
The result is an incredibly rewarding experience that inspires us all in creating new possibilities and that connects us closer than ever before.
As your lifetime partner in automobiles and beyond, Hyundai thrives in bringing new ways of connecting people.GENESIS Explorer
To share Stephanie’s unique experience, Hyundai has recreated the opportunity with people from all over the world to send their warm love messages to their family and friends via online videos and to share it with their special someone via SNS.This 2015 #AMessagetoSpace event ran from April 13 to May 17.
From the United States, Central America, Western Europe all the way to Australia, Hyundai continues to advance in becoming the world’s leading automobile brand with its global interest and support from international users.
As one of Hyundai’s innovative projects, ‘A Message to Space’ campaign has been highly acknowledged by over 1,500 global press and the media in recognition of its beauty and in opening up new possibilities for the automobile industry.
“Look at that message,
“Project's success help
them connect despite the
“It's a pretty grand
production. Great stunt
with a human touch.”
“This brings tears to
my eyes, and gives me
Honored with three Bronze Lions in the Craft, Direct, and Outdoor film categories at the 2015 Cannes Lions International Festival of Creativity in celebration of its creative perspective that challenge the communications landscape.
Third Prize Award in the ‘Film: Use of Medium’ category at the 2015 New York Festivals World’s Best Advertising awards with its modern premium brand direction and brilliant interactive communication.
Hyundai Motor Company makes Guinness World Records® 2015 with an incredible achievement of Hyundai Genesis creating the world’s largest tire track image that measures 5,556,411.86 m² (59,808,480.26 ft²) at Delamar Dry Lake in Nevada, USA on Jan 18.Guinness World Records® Official Website