This year’s first issue of Blue Moves features stories of a fresh start. As Chairman Mong-Koo Chung said in his New Year’s speech, “brand innovation based on quality” has been set as the strategic goal of the year. Hyundai will continue on its path to become the world’s most loved automaker.

For the executives and staff members’ devotional support, the fourth quarter was ended successfully. Hyundai Motor Brasil moved last step for the BRICs market strategy and campaigns entered another phase that is more emotional and life-involved. In 2013, Hyundai Motor Company will go on striving for customer satisfaction and innovation.

The third-quarter Blue Moves has interesting stories from around the world. Hyundai surpassed 30M cumulative exported unit milestone and supported major international events. It also contains how Hyundai has been moving forward in these uncertain economic times.

The second quarter has again been filled with good news. Hyundai cars proved its exceptional quality and value by winning Car of the Year awards.
Also, Hyundai launched a new brand campaign called “Live Brilliant” to illustrate how “Modern Premium” is delivered in customers’ lives.

Hyundai started this year with good news. Elantra won 2012 North American Car of the Year and Canadian Car of the Year, while Germany’s influential Auto Bild magazine ranked Hyundai the highest in its annual quality report.