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Hyundai Motorsport concludes competitive second season with final push in Wales
No. 41016-11-20151045 hits
  • Hyundai Motorsport has completed Wales Rally GB, the last round of the 2015 FIA World Rally Championship (WRC), in fourth and fifth after a trouble-free final day
  • Dani Sordo and Hayden Paddon both fought hard in an effort to help the team secure second in the Manufacturers’ Championship but the team missed out
  • Hyundai Motorsport finishes its second season in third place overall after a competitive, consistent season in which the team has established itself as genuine challengers in WRC.


Nov. 16, 2015 - Hyundai Motorsport has brought its second season in the FIA World Rally Championship (WRC) to a competitive conclusion with two cars registering top-five finishes in Wales Rally GB, the final round of 2015.

Dani Sordo and Hayden Paddon both enjoyed trouble-free runs through Sunday’s four stages, to secure fourth and fifth places respectively at the end of the season-ending Brenig Power Stage. Both Hyundai Shell World Rally Team drivers gave everything they had in a bid to chase second place in the Manufacturers’ Championship.

Ultimately, the result was not quite enough to overhaul the Citroën World Rally Team for the runner-up spot a position that Hyundai Motorsport held for earlier in the season - as the team ended the season six points adrift in third place.

Wales Rally GB lived up to its reputation as a classic but tricky WRC round with inclement weather conditions making stages unpredictable and demanding for all drivers. Following the enforced retirements of Kevin Abbring on Friday and Thierry Neuville on Saturday, all eyes were on Sordo and Paddon to end Hyundai Motorsport’s second season in style.

Sordo (#7 Hyundai i20 WRC) and co-driver Marc Martí were focused on getting to the end of the rally after difficulties on Saturday morning had dropped them slightly down the order. A steady Sunday allowed the Spaniards to reclaim fourth place, their second consecutive top-four result after the podium in Rally de España.

Sordo commented: “We have had a good weekend overall, and I am quite happy with our performance here in Wales. Of course, we are disappointed not to have taken second in the Championship for the team but we could not have done any more. These Welsh stages are tough so we should be satisfied with how we’ve tackled the event. We didn’t want to take too many risks but we knew that we had to control the pace and to be ready to capitalise if there were any issues. In the end, we were able to take fourth place and we should be pleased with that. We have had a positive second season and we would like to thank the team for all their hard work. The podium in Spain was a highlight, for sure, but I’ve enjoyed this weekend in Wales and we now look forward to next season.”

The objective for Paddon (#8 Hyundai i20 WRC) on the final morning was to build his advantage over local driver Elfyn Evans. The Kiwi and his co-driver John Kennard took fourth in SS16 (Brenig 1) and SS17 (Alwen), and third place in SS18 (Great Orme) to secure a fine fifth place.

Paddon said: “It’s been a difficult weekend but we got a good top-five result at the end. We knew heading into this final day that it would be difficult to take second place off Citroën and so it proved to be. I think we can be satisfied to have finished the season on a charge. These Welsh stages have been hard to read in terms of the grip levels and we’ve worked hard to improve from one day to the next. It’s been another valuable weekend and brings to an end a positive season for us. The podium in Sardinia was definitely a standout moment. We’d have liked a few more results like that but we’ve built good momentum during the year, which we will take forward to 2016. Thanks to everyone at Hyundai Motorsport for a job very well done this season.”

Hyundai Motorsport has made significant improvements in its second full WRC campaign, building on the firm foundations from the debut season. The team showed consistency and competitiveness throughout the season to establish itself as a legitimate challenger for second place, fighting right until the very end of Wales Rally GB.

Team Principal Michel Nandan said: “That was definitely an eventful rally and one which epitomises the challenge, excitement and unpredictability that the WRC offers fans around the world. Wales Rally GB is always tough and has reminded us just how challenging it can be. So, to finish in fourth and fifth is a highly commendable result. It wasn’t enough to overhaul Citroën in the classification but we did our best and fought until the end. For our second season in WRC against more experienced rivals, I think we can be pleased with what we have achieved. We have scored four podiums in three rallies and have finished in the top-five in all but one event. For me, this shows an improvement in our performance level and consistency. We have taken more stage wins this season and competed closer to the front-runners, while also approaching each rally with more self-belief and aggression. I’d like to thank the entire team and our drivers for their efforts throughout the season, and to all the Hyundai supporters around the world. The countdown to the 2016 season starts now!”

Hyundai Motor's Super Bowl 50 Game Plan to Feature New TV Ads
No. 40912-11-2015986 hits
  • Hyundai Motor’s First Year as an Official NFL Sponsor to Culminate with a Fully Integrated Marketing Super Bowl Campaign
  • Two 30-Second In-Game Ads; One 60-Second Pre-kick Spot; One 60-Second Pre-game Ad


November 12, 2015 – In its first year as an official NFL sponsor, Hyundai Motor is returning to the Super Bowl marketing game in a big way. During the Super Bowl 50 broadcast on Feb. 7, 2016, Hyundai Motor will run two in-game 30-second spots before halftime, with the new creative appearing during the first and second quarter of the game.

Hyundai Motor also secured the coveted pre-kick slot and will run a new 60-second ad as viewers are primed for the start of The Big Game. And that’s not all, as the pre-game show will also feature another all-new 60-second Hyundai spot.

“It’s fitting that our most strategic Super Bowl marketing program ever at Hyundai Motor is happening during Super Bowl 50 and what is anticipated to be the most-watched TV event of all time,” said Dean Evans, chief marketing officer, Hyundai Motor America. “Our entire marketing team, both internally and at the agency, is hard at work developing the integrated campaign that includes four new ads and bringing attention to some of the dynamic vehicles and technologies that make up Hyundai Motor’s lineup in a fun and engaging way.”

Hyundai Motor is a longtime Super Bowl advertiser and, after sitting out last year, is back in the game for the eighth time in the last nine years. The new ads are just one part of Hyundai Motor’s integrated Super Bowl marketing program, which will also include a strong digital media presence, experiential activations in the San Francisco Bay Area and more than 400 Hyundai vehicles serving as promotional cars throughout Super Bowl week.

Earlier this year, Hyundai Motor inked a deal with the NFL, separate from its Super Bowl package, to become the League’s official car, SUV and luxury vehicle. The campaign this first year has revolved around celebrating fan passion, including sponsorship of the NFL’s Kickoff celebration and the release of two fan-inspired ads that run every Sunday: “D-Gate” and “Field Goal.”

Hyundai Motor’s advertising agency of record, INNOCEAN Worldwide, is developing the four new Super Bowl TV spots.

Hyundai Motor’s New Generation i20 receives prestigious “Golden Steering Wheel 2015” award
No. 40811-11-2015973 hits
  • Readers from 20 countries choose i20 for renowned automotive accolade
  • Small car convinces with attractive design, spaciousness and high quality
  • First ever “Golden Steering Wheel“ award for a Hyundai car


November 11, 2015 - The New Generation i20 has been awarded the “Golden Steering Wheel 2015”. The compact car has won the readers’ choice award in its segment and secured one of the most acclaimed accolades in the automotive industry. The New Generation i20 succeeded against competitors including the Skoda Fabia and Opel Karl, achieving the first triumph for a Hyundai car at the Golden Steering Wheel awards.

Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group, received the prize during the award ceremony held at the building of Axel Springer Publishing in Berlin, Germany. He commented: “We are really proud that readers are so impressed by one of the youngest members of our product family. It is further proof that we are making good progress in design, quality and craftsmanship.”

Celebrating its 40th anniversary in 2015, the Golden Steering Wheel awards programme recognises the best new cars of the year. Organised by the German automotive magazine Auto Bild and the weekly newspaper Bild am Sonntag, the awards programme is conducted in cooperation with sister publications in 20 countries. Across Europe 425,000 readers participated in the voting.

New Generation i20 was chosen as the small car category winner based on readers’ votes. The winners in the other categories – compact car, mid-sized car, mid-sized SUV, luxury car, sports car and family car – were selected through a combination of reader voting and evaluations by a jury which included designers, chief editors, racing drivers among others.

This latest accolade for the New Generation i20 follows other prestigious prizes, such as the renowned Red Dot Design Award and iF Design Award. It was also named “the best car in its class” earlier this year in a comprehensive Auto Bild assessment of small cars (issue 32, 2015).

Hyundai Virtual Guide Introduces Augmented Reality to the Owner's Manual
No. 40711-11-2015913 hits
  • First Mainstream Automaker to Launch 2D/3D Owner’s Manual for Smartphones and Tablet Computers
  • Hyundai Virtual Guide Provides Convenient, Simple Ways to Become Familiar with Full Vehicle Capabilities


LOS ANGELES, Nov. 10, 2015 – Later this year, Hyundai will be the first mainstream automaker to launch an augmented reality owner’s manual app. The Hyundai Virtual Guide app is the brand’s modern take on the traditional owner’s manual, allowing consumers to use their smartphone or tablet computer to get how-to information for repairs, maintenance and vehicle features. At launch, the Hyundai Virtual Guide is compatible with the 2015 Sonata model, and will soon become available for additional models. The new app recognizes more than 45 major features of the Sonata and is available for free download on the Apple App store and Google Play.

Hyundai used quality consumer survey results to determine the top difficult-to-use features to incorporate into the Virtual Guide. The app also contains 82 how-to videos, six 3D overlay images that appear once users scan areas of their vehicle like the engine bay and more than 50 informational guides.

“The Virtual Guide is aimed at educating our owners on how to use the functions and features of their vehicle,” said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America. “We modernized the idea of an owner’s manual to provide the highest-quality user experience for the growing population of tech savvy consumers.”

Hyundai Virtual Guide

The Hyundai Virtual Guide uses two- and three-dimensional tracking technology to deliver deep levels of information related to different parts of the car. Users simply position their phone or tablet’s camera over the part they want to learn more about.

The Hyundai Virtual Guide can virtually identify and provide how-to information on the following features:

• Air filter
• Smart Cruise Control
• Bluetooth phone pairing
• Warning indicators
• Clock
• Engine oil
• Brake fluid
• Fuse box
• Smart trunk

Hyundai is a leader in reinventing the thick owner’s manual sitting in every car’s glove box. In 2010, Hyundai redefined the luxury-vehicle ownership experience with the launch of the Equus Owner's Manual App for iPad®, iPhone and iPod touch. In 2014, the Hyundai Assurance Car Care mobile and in-vehicle app arrived as another convenient option for accessing car care services and vehicle information. The in-vehicle Car Care app put the owner’s manual right inside the vehicle’s touchscreen, giving customers the services and information they want the most, when and where they need them most: right inside the car.

‘New Luxury’ Takes Shape - Hyundai Motor Unveils Rendering of New G90
No. 40610-11-20151071 hits
  • New large sedan G90 to top Genesis brand’s luxury model range
  • ‘Athletic Elegance’ brings graceful and profound elegance to the new model


November 10, 2015 – Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand’s design identity and future direction.

Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”

As the Genesis brand’s flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on ‘human-centered’ technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market.

G90 also showcases the Genesis brand’s hallmark design style ‘Athletic Elegance’, interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90’s significant proportions. Crowned by the Genesis emblem, the grand radiator grille combined with sophisticated headlamps communicates the car’s dynamic, future-orientated character. A theme that flows along a body-length character line to the long and agile rear lamp cluster completes the Athletic Elegance of G90.

Hyundai Motor created the Genesis brand for a new generation of discerning consumers. Capitalizing on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis models by 2020.

The launch of G90 is scheduled for early next month in Korea.

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