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Hyundai Motor Santa Fe Sport Earns 2016 Top Safety Pick+
No. 41019-05-20161325 hits
  • Hyundai Santa Fe Sport proves highest level of safety in the Insurance Institute for Highway Safety (IIHS) crash test


May 17, 2016 - The 2017 Hyundai Santa Fe Sport when equipped with optional front crash prevention, has earned the Insurance Institute for Highway Safety’s (IIHS) TOP SAFETY PICK+ award today for achieving a high level of safety standards. The Santa Fe Sport received good ratings in the institute’s moderate overlap front, small overlap front, side, roof strength and head restraints tests. Santa Fe Sport’s optional Automatic Emergency Braking (AEB) with Pedestrian Detection also earned a superior rating.

TOP SAFETY PICK+ is the institute’s highest award. To achieve a Top Safety Pick+ designation, a vehicle must have a good rating in the five occupant protection tests and an advanced or superior rating for an available front crash prevention system.

“The Santa Fe Sport’s optional front crash prevention system earns a superior rating,” said David Zuby, IIHS chief research officer. “The Santa Fe Sport avoided collisions in IIHS track tests at 12 mph and 25 mph. The system also has a forward collision warning component that meets the NHTSA criteria,” added Zuby.

“We are thrilled that Santa Fe Sport has achieved the gold standard for CUV safety from IIHS and NHTSA,” said Mike O’Brien, Vice President of Corporate and Product Planning at Hyundai Motor America. “These awards underline our commitment to developing advanced technologies that assist in avoiding crashes all together. A class-leading body structure protects occupants if a collision does occur,” added O’Brien.

Santa Fe Sport Safety Features
Standard safety equipment on the 2017 Santa Fe lineup includes: Vehicle Stability Management (VSM) with Electronic Stability Control (ESC) and Traction Control System; seven airbags, including a driver’s knee airbag; four-wheel disc brakes and ABS with Electronic Brake-force Distribution (EBD) and Brake Assist; Hill-start Assist Control (HAC) with Downhill Brake Control (DBC); and a Tire Pressure Monitoring System (TPMS).

AEB uses both the forward-facing radar and camera, through sensor fusion, to detect a vehicle or pedestrian, and warns the driver of a potential collision. If the driver does not react to avoid the impact, the system will apply emergency braking.

Hyundai Motor Recruits World-Renowned Luxury Car Designer SangYup Lee
No. 40916-05-20161291 hits
  • World famous luxury car and sports car designer SangYup Lee will play a leading role in design strategy, direction and innovation
  • The most successful Korean designer in the global automotive industry will help the GENESIS brand establish its own design identity and enhance design competitiveness


May 16, 2016 - Hyundai Motor announced that the world-renowned designer SangYup Lee, former Head of Exterior and Advanced Design at Bentley, will become the Vice President of Styling at Hyundai Design Center starting from this June.

Building on his past experience of designing various top-notch luxury cars, Lee will be in charge of design strategies and directions and lead design innovations in areas of interior and exterior design, color and materials of Hyundai Motor and GENESIS with Senior Vice President Luc Donckerwolke.

“The innovative design and surprising growth of Hyundai Motor has always made me proud as a Korean while I worked overseas. Now, I want to contribute in creating world-leading automobile designs for both Hyundai Motor and the GENESIS brand,” said Vice President SangYup Lee.

“Vice President Lee has proven himself as one of the world’s best automobile designers in the global platform. His design philosophy to pursue new challenges and innovations matches the DNA of Hyundai Motor,” said Senior Vice President Luc Donckerwolke.

SangYup Lee is well known as a famous Korean star designer in the global automotive industry. After graduating from Hongik University Department of Sculpture in Korea and Art Center College of Design in California, Lee began his career at Pininfarina and Porsche Design Center. In 1999, Lee joined General Motors and designed concept cars such as Camaro Concept Vehicle which converts into the iconic Bumblebee in the movie Transformers and Corvette Stingray Concept Vehicle.

Continuing his career, Lee joined Volkswagen Group of America as Chief Designer in charge of Volkswage, Audi, Porsche and Lamborghini design. Since the end of 2012, he has been the Head of Exterior and Advanced Design at Bentley Motors Limited.

Hyundai Motorsport pushes for podium in Portugal with four-car entry
No. 40813-05-20161181 hits
  • Hyundai Motorsport will field four cars in next weekend’s Rally Portugal as it aims to continue its strongest ever start to a WRC season
  • Test and Development driver Kevin Abbring will join regular drivers Hayden Paddon, Dani Sordo and Thierry Neuville for the first of three scheduled WRC events in 2016
  • Following its triumph in Rally Argentina last month, the team heads to Portugal in confident mood and aiming for another podium push with the New Generation i20 WRC


May 13, 2016 - Hyundai Motorsport will enter four cars into next weekend’s Rally de Portugal (May 19~22), round five of the 2016 FIA World Rally Championship (WRC), as the bids to continue its impressive start to the season.

Test and development driver Kevin Abbring will make his 2016 WRC debut alongside co-driver Seb Marshall, driving the 2015 specification Hyundai i20 WRC, as used by Hayden Paddon in Rallye Monte-Carlo. He will line-up alongside the team’s regular drivers, including Paddon, Dani Sordo and Thierry Neuville - the first time this season that Hyundai Motorsport will have a four-car entry.

The team celebrated a popular victory at Rally Argentina with Hayden Paddon and John Kennard clinching their first WRC triumph in spectacular style with a stunning Power Stage win. It was the first rally success for the New Generation i20 WRC in just its fourth event, following podium results in Monte-Carlo, Sweden and fourth-place in Mexico.

Hyundai Motorsport Team Principal Michel Nandan said: “We are still on something of a high after our win in Argentina, but we know that Rally Portugal will be another new challenge. We will be running four cars there as Kevin joins us for the first of three WRC rounds this season. He showed his potential with us last year - who can forget his impressive showing at Corsica - but Portugal will give him a chance to increase his experience on gravel. Our New Generation i20 WRC has met our high expectations so far but we’re still finding ways to improve the car further. We have had a great start to the season but this is only round five so we have to keep concentrated on the job in hand and get the best out of ourselves.”

Paddon (#3 New Generation i20 WRC) and co-driver John Kennard stood atop the Argentinian podium after a highly competitive rally in which they took maximum points. They will approach Rally Portugal with renewed vigour and caution, with their sights on a top-three result.

Paddon commented: “We’ve finally had chance to take in what happened in Argentina! It’s still a great feeling and a weekend I will never forget but we have to push the reset button now, as we prepare for Portugal. We’re heading into a string of European rallies where we have a lot more experience. We want to continue with the level of performance we showed in Argentina, fighting more regularly at the front. The New Generation i20 WRC has performed strongly so far but we know where we have more performance to find, and the team is working hard to make improvements rally by rally. I’m excited to see what we can do.”

Abbring (#10 Hyundai i20 WRC) and co-driver Seb Marshall took part in five WRC events with Hyundai Motorsport last season. They will join the team for three WRC events this year, starting in a 2015-specification Hyundai i20 WRC in Portugal, alongside their testing duties, which has included development of the New Generation i20 R5.

Abbring said: “I am very excited to be returning to competitive WRC action. As a test driver, it’s good to get competitive kilometres under your belt as well as all the development work, so I can’t wait to get started. I have previous experience of rallying in Portugal from JWRC several years ago, but the stages in the north of the country are new to me. It feels a bit like I am starting again but I just have to focus on my driving and do the best job I can for the team. I will be using the 2015 specification Hyundai i20 WRC, which I am familiar with from last year, and which we know has good potential. It’s another learning experience for me so we have to take things stage by stage. I really want to finish in the top 10 and score some points, but I see Portugal as a step towards Sardinia where I really hope I can do more.”

Hyundai Motor Reveals Striking Exterior for Hyundai Motorstudio in Goyang, South Korea
No. 40710-05-20161418 hits
  • Latest Hyundai Motorstudio will be Korea’s largest automobile brand experience center
  • Innovative floating ‘shaped sky’ design incorporates nine floors of cultural space including exhibitions showing automobile manufacturing process
  • Hyundai Motor to deliver the ‘delight of automobiles’ through immersive customer experiences such as driving-themed experiences and various programs


May 10, 2016 - Hyundai Motor has revealed the exterior for its latest Hyundai Motorstudio in Goyang, South Korea. The flagship brand showcase will be Korea’s largest such facility providing automotive and cultural experiences when it opens in early 2017, continuing Hyundai Motor’s global commitment to providing experiences that go beyond automobiles.

Located in Gyeonggi Province, just 30 minutes north-west of Seoul, Hyundai Motorstudio Goyang development started in 2013 with the goal of creating Korea’s largest cultural complex to experience the Hyundai Motor brand, automobiles and beyond. Hyundai Motor has already opened Hyundai Motorstudio in Seoul (2014) and Moscow (2015) for customers to experience new automotive culture through engaging and innovative exhibits and programs.

“Hyundai Motorstudio embodies Hyundai Motor’s long-term vision to become a lifetime partner in enriching our customers’ lives. We will communicate with even more customers through Hyundai Motorstudio Goyang and provide unique experiences that go beyond automobiles,” said Hyundai Motor Vice Chairman Eui-sun Chung.

Each studio operates under a specific theme - Hyundai Motorstudio Seoul is a space to feel the brand though culture and art while Hyundai Motorstudio Goyang will be a cultural space for customers to discover the delight of automobiles. The latest Motorstudio will provide an attraction for families with children or young people who are in their twenties and thirties with theme park-style experiences.

Designed by Austria’s world-renowned architecture firm DMAA (Delugan Meissl Associated Architects) under the concept of ‘shaped sky’, the first and second floor of Hyundai MotorStudio Goyang is surrounded by glass, making the third floor appear to be floating like a spaceship. Hyundai Motorstudio Goyang covers a total of 16,719m² consisting of fourteen floors, with nine floors above ground and four basement floors.

At the new Motorstudio in Goyang, Hyundai Motor plans to run special exhibition zones, driving-themed experiences, service centers, event spaces, food and beverage facilities and brand shops. The center will showcase the manufacturing process of automobiles and bring to life the car culture of tomorrow and today.

Hyundai Motor plans to expand communications with customers worldwide by establishing Hyundai Motorstudio branches in Goyang, Beijing and other major cities in the world. More information about Hyundai Motorstudio can be found at:

Hyundai Motor India Limited steps in to its 20th year
No. 40610-05-20161385 hits

Chennai May 6, 2016: Hyundai Motor India Limited’s Managing Director Mr. Young Key Koo, at the commencement of the 20th Foundation Day celebrations of Hyundai Motor India announced Hyundai’s vision of attaining ‘market leadership position in the Indian automobile market’, ‘becoming the most beloved and trusted auto brand in India’, ‘a modern premium brand with products and services beyond customer expectations’ and ‘a great place to work’.

Exactly 20 years ago, HMIL, India’s second largest car manufacturer and largest exporter laid the foundation for its factory in India on 6th May, 1996 and began operations on September 1998 by commissioning its first integrated car manufacturing plant outside Korea in Sriperumbudur near Chennai. They became a trend setter from day 1 by introducing contemporary products based on advanced technology. The Iconic tallboy ‘Santro’ was the first car in India to be based on the MPFI engine as against the prevailing carburetor based engines favoured by competition.

Mr. YK Koo spoke about Hyundai’s vision to reach more customers by launching 2 new products every year, expanding its footprint across the country to offer the customer, products and services beyond their expectation. More GDSI & digital showrooms, automated workshops, introduction of ‘Experience Hyundai’ programmes for brand & product, sponsorships etc. are in the offing.

HMIL’s state–of–the- art manufacturing facility is being upgraded and automated periodically. Currently, the investments stand at 3.1 billion USD with vendor investment at 1.5 billion USD.

Speaking on the occasion, Mr. YK Koo, MD and CEO, HMIL said “This is a very important milestone for us. 20 years ago we only had a dream of transforming the Indian auto industry by introducing contemporary products and today that dream has come true. We were also the first proponents of “Make in India” and showcasing India’s manufacturing prowess to the world. That vision is validated with HMIL and India remaining at the heart of HMC’s global operations and a key hub for exports. We have received tremendous support from the Indian customer and I am confident that this support and co-operation continues, going forward”

The top management of HMIL, vendors & dealer partners, received a baton-scroll from Mr. YK Koo, as a token of their pledge & strong commitment to achieve Hyundai Motor India’s vision of becoming ‘a market leader’, ‘the most beloved & trusted car brand through modern premium brand experience’ and ‘a great place to work’.

As part of the yearlong celebrations, HMIL has also launched a new logo to illustrate its 20 years of success and togetherness in India. As a gesture of appreciation and goodwill, HMIL will organize a grand carnival for its employees at the factory premise, over the weekend.

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