• New Equus has a more refined look, applies upgraded features
• Equus, Hyundai’s flagship luxury sedan, enhances entire brand image

Dec. 07, 2012 - Hyundai Motor Company officially launched the facelifted Equus in the Korean market. To stand out from the competitive luxury segment worldwide, Hyundai’s top flagship sedan is back with upgraded styling and features.

The Equus, badged as Centennial in some markets, debuted in 1999, while the second generation came along a decade later, in 2009. The facelifted Equus fully reflects the feedback from its target customers, a class of busy leaders that need to be conscious about their social status while still requiring practical space and features. Various aspects of the first generation Equus, including design, performance and convenience features, were improved upon.

The new Equus boasts a more refined and modern look with less chrome on the front bumper, as well as redesigned wheels and LED rear combination lamps. In line with its exterior, the interior design also exudes a dignified look and feel in every detail, including the redesigned premium clock in the middle of the center fascia and double-stitched leather seats. Meanwhile, Equus maintains the exterior dimensions of the previous version.

In particular, the Equus facelift aims to offer maximum satisfaction to rear seat passengers, with fine-tuned suspension that ensures more riding comfort and balance on bumpy road conditions.

Drivers and passengers alike can enjoy a variety of newly applied advanced convenience and safety features such as the Head-Up Display (HUD), which projects speed and navigation information on the windshield so drivers can keep their eyes on the road. Blind Spot Detection (BSD), which detects and alerts drivers of vehicles and other objects in blind spots, also ensures safer driving. Haptic steering, an all-around view monitor, a full TFT-LCD cluster and improved smart cruise control are also featured in the new Equus.

* Specifications and features may vary according to regions.

The second generation Equus has played a central role in changing customers’ perception of the Hyundai brand with its perfect blend of style and performance. The Equus won many awards and accolades including the J.D. Power and Associates’ 2011 APEAL award. Its Tau V8 engine was among Ward’s 10 Best Engines for three consecutive years since 2009.

Equus, a symbol of success and prestige in Korea, is also showing promising sales performance in China, the U.S. and the Middle East. The facelifted Equus is expected to further elevate Hyundai’s entire brand image worldwide.

• Hyundai installs interactive billboard in Times Square
• Visitors can see their live images appear on Hyundai’s large billboard
• New content is part of efforts to provide exciting brand experiences

Dec. 05, 2012 - Hyundai Motor Company, the world’s fastest-growing auto company by brand, today presented its new billboard content for New York’s Times Square, continuing to provide innovative and valuable experiences for customers in the heart of one of the world’s busiest commercial districts.

Dubbed as the `Live Image Show,’ Hyundai connected cameras to its main outdoor billboard at Two Times Square, so people can capture images of themselves and have them projected live on Hyundai’s billboard. The billboard then displays an image of the people in Hyundai vehicles traveling through an animated version of New York. The cameras are perched on top of the TKTS ticket booth (i.e., the famous Red Stairs) in Times Square and unlike previous wide-angle shots that capture random people, Hyundai’s cameras zoom in on a handful of people.

“Times Square is one of the world’s most famous tourist spots, where people, including our customers, travel from afar to create unforgettable moments,” said Won-Hong Cho, Chief Marketing Officer at Hyundai Motor Co. in Seoul. “We wanted to create a special moment for our customers at this special venue - a brilliant moment.”

The ‘Live Image Show’ is Hyundai’s second project with its interactive billboard, continuing to showcase Hyundai’s new way of thinking while providing brilliant moments for customers. Hyundai first launched its interactive billboard in New York last year with `Hyundai Race’ where people could connect their smart phones to Hyundai’s billboard and play a racing game live. The project reflected Hyundai’s new brand direction `Modern Premium,’ which aims to offer customers innovative and valuable experiences.

In April this year, Hyundai launched a new global brand campaign called `Live Brilliant,’ which is aimed at illustrating how the company’s brand direction `Modern Premium’ is expressed and delivered in customers’ everyday lives. Hyundai will continue to create more content for its interactive billboard, including personalized short films.

New York’s Times Square is a global landmark, considered to be one of the world’s busiest commercial hubs. Approximately 1.5 million people are estimated to pass by on a daily basis, while 550 million visit on an annual basis. The Two Times Square building, where Hyundai has secured advertising space since October 2009, is one of the most coveted advertising spots in the world.

Hyundai Motor Company presented its new interactive billboard content for New York’s Times Square today. Dubbed as the `Live Image Show,’ Hyundai connected cameras to its main outdoor billboard at Two Times Square, so people can capture images of themselves and have them projected live on Hyundai’s billboard.