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French Football Star Pogba Receives the ‘Hyundai Young Player Award’ in Paris
No. 19516-10-20143889 hits

October 16, 2014 – French football star Paul Pogba received the ‘Hyundai Young Player Award’ yesterday in Paris, in recognition for his outstanding performance during the 2014 FIFA World Cup Brazil™.

The 21-year-old Juventus star, who played a leading role in the French national team’s entry in the quarterfinals with his one goal and one assist performance, was announced as the winner for the coveted award at the end of the 2014 FIFA World Cup Brazil™ in July. The award ceremony took place at Hyundai Motor’s booth at the Paris Motor Show 2014, attended by Mr. Pogba and Hyundai Motor and FIFA officials.

“Receiving the Hyundai Best Young Player Award is a source of pride for me. I think of all the years of work, and now, I feel rewarded. Playing in the FIFA World Cup 2014 was already a dream - and this Award is another. My next dream is to be the Best Player of the World Cup,” said Paul Pogba.

“Paul Pogba was a standout player throughout the 2014 FIFA World Cup, displaying exceptional skill, physical strength and maturity. Following five appearances for France and one goal, the FIFA Technical Study Group and Hyundai agreed that Pogba was the deserving winner of the prestigious Hyundai Young Player Award. Since being judged the best player at the FIFA U-20 World Cup Turkey 2013, Pogba has continued to improve across all areas of the game and has quickly become one of the most influential players for his country at senior level,” said Jean-Paul Brigger, the FIFA Technical Study Group Director.

“Uncovering the next rising star on the world stage is one of the biggest joys of the FIFA World Cup tournament and we are very happy to be part of this exciting award,” said John Kim, President of Hyundai Motor France, during the event. “Hyundai Motor, as the Official Partner of FIFA World Cup, will continue its support to find young talents through the ‘Hyundai Young Player Award.’”

First awarded in 2006, the Hyundai Young Player Award is one of FIFA’s official awards that select outstanding young players born on or after 1 January 1993 that have, among other exceptional skills, a refreshing and youthful style of play and is a role model for young footballers. The winner is chosen by the Technical Study Group, a FIFA-appointed group of top football coaches, former players and analysts. Those past two awards, formerly named `Best Young Player Award,’ were handed out to Lukas Podolski in 2006 and Thomas Muller in 2010, respectively.

Future Mobility Concepts Presented at Hyundai Motor’s Namyang Technology Research Center
No. 19414-10-20144214 hits
  • Hyundai Motor held its annual IDEA Festival in Korea to uncover new ideas in future mobility
  • Engineers with winning concepts presented their innovative mobility ideas at the festival under the theme ‘Making A Better Future’


Oct. 14, 2014 – Hyundai Motor Company, South Korea’s largest automaker, held its annual R&D festival for future mobility concepts on Oct. 7 to uncover unique ideas created by its engineers. The 2014 R&D IDEA Festival, now in its fifth year, is an internal competition aimed at nurturing new ideas for customers’ needs in the future.

A total of 10 carefully-selected teams presented their ideas at this year’s event at Hyundai Motor’s Namyang Technology Research Center in Korea, under the theme ‘Making A Better Future’. The winning teams, who spent more than four months developing their concepts, displayed a variety of ideas ranging from wearable devices to new forms of mobility prototypes.

The winners’ concepts will be exhibited at motor shows worldwide and at other internal events as an example of Hyundai Motor’s brilliant and creative ideas. Some winning concepts have gained significant public recognition recently, airing on one of the most popular consumer technology TV programs in Europe.

The IDEA Festival is part of Hyundai Motor’s larger effort to encourage its R&D talent to express their creativity and strengthen engineering competitiveness. Other programs include its annual R&D Motor Show and design competition called ‘My Baby’ to enhance the futuristic design capabilities of its designers.

Some winning concepts submitted for this year’s IDEA Festival:

Carry U
- Luggage carrier transforms into a scooter-like mobile
vehicle to travel short distances during travel.

Length and Width
- The concept vehicle can fold vertically or horizontally
to move through narrow areas.

Golden Time Rescue
- By changing the structure of its tires, this vehicle can
be used for rescue missions in any type of terrain conditions.

Hyundai Car-Meleon
- A cost-efficient vehicle that can transform into three
types of vehicles: A sedan, or RV, or truck.

Hyundai Motor’s Urban Installation Art Enters Guinness World Records
No. 19313-10-20143873 hits

October 13, 2014 – Hyundai Motor’s ‘Shadow Art’ has been included in the Guinness World Records, the global authority on record-breaking, as the largest shadow projection in the world. The gigantic urban installation art was created to honor soccer fans’ passion for the most popular sport in Brazil during the 2014 FIFA World Cup Brazil™.

The installation, consisting of HB20 miniature cars, created a big shadow in the shape of a soccer player, reaching 15.7 meters in length and 8.09 meters in width. The hundreds of cars were attached on the building wall in Itaim Bibi, a central area of Sao Paulo, and during the night, the combined shadows of the cars produced the image of a soccer player dribbling a ball.

With the participation of Eduardo Srur, the country’s famous visual artist, it took over three months to complete the work, as various factors had to be carefully researched and tested, such as the optimal size of the cars, position of the work, types of light, materials and so on. Several 3D simulations were also conducted to finalize the design. The work will later be donated to a local institution promoting soccer.

Through its successful sponsorship of international football, Hyundai Motor has significantly boosted brand awareness and brand image. Since Hyundai Motor signed the agreement in 1999 to sponsor FIFA competitions including the 2002 FIFA World Cup Korea/Japan™, the company has successfully served as the official partner of 2002, 2006, 2010 FIFA World Cups™ as well as many other FIFA tournaments. In 2010, the company extended its strategic sponsorship agreement with FIFA to cover the 2018 and 2022 FIFA World Cups™.

Hyundai Hope On Wheels Completes Successful Fifth Annual National September is Childhood Cancer Awareness Month Campaign
No. 19213-10-20144071 hits

FOUNTAIN VALLEY, Calif. – October 9, 2014 Hyundai Hope On Wheels°, a leader in the fight against childhood cancer, successfully completed its 5th annual program recognizing September is National Childhood Cancer Awareness Month. During the month of September, Hope On Wheels traveled the U.S. awarding $250,000 research grants totaling $9 million to 36 children’s hospitals. Highlights from the month included a four-city Hope On Wheels 5K Run/Walk Series and a national public awareness campaign aimed at increasing awareness about the disease and Hyundai’s support of the cause. In addition, Hyundai executives, dealers, top pediatric oncologists, members of Congress and supporters gathered on Capitol Hill for a weeklong schedule of activities in Washington, D.C.

“There is no greater call for any society than that of protecting and nurturing its children,” said Dave Zuchowski, president and chief executive officer, Hyundai Motor America, and a board member of Hyundai Hope On Wheels. “I do many things in my business life, but none is more important than being a part of the fight against childhood cancer. Cancer is a very grown-up disease that no child should have to fight. At Hyundai, we have been committed since 1998 to ensuring these children have a champion in the fight. Our goal through Hope On Wheels is simple: to end childhood cancer.”

Pediatric Cancer Research Funding is Priority for Hope On Wheels – $14 million awarded in 2014
This year’s federal funding for pediatric cancer research reportedly represents less than four percent of the National Institute of Health (NIH) budget for cancer research. The continued shortage of federal funding, coupled with the economic slowdown in charitable giving, has placed even greater pressure on pediatric cancer research.

“Pediatric cancer is a disease that affects all of society without regard for economic means, geographic location or social status,” says Dr. David Poplack, director of the Texas Children’s Cancer Center. “What Hyundai Hope On Wheels is doing is transformative, not only in providing desperately needed research funding but also by creating through social media a way for the community and those affected by pediatric cancer to come together.”

For 2014, Hope On Wheels presented 13 Hyundai Young Investigators Clinical Awards and 36 Hyundai Scholar Hope Grants. Each of the grants is being used to advance the knowledge in the field and/or to improve the standards of care for pediatric cancer. An additional research grant in the amount of $2 million was awarded in April this year to the Children’s Oncology Group to support a comprehensive study called “Project:EveryChild.” Additionally, in June, the Hyundai Cancer Institute at the Children’s Hospital of Orange County received the fourth installment on a five-year $10-million research award. Funds raised by the 5K series and other Hope On Wheels activities were also added to this year’s total research contributions. Through the combined efforts of the grant-winning institutions, Hyundai Hope On Wheels is committed to finding a cure for pediatric cancer.

Hyundai Hope On Wheels National Board Chairman G. Mickey Pong of Carlsbad, Calif., said, “We must find a way to create a quantum shift in the survival curve for pediatric cancer. We load up these young bodies with poisons and therapies, many of which have changed little in decades. However, we are encouraged by the advances of technology and by the potential breakthroughs enabling research scientists to understand the disease better than ever before.” Pong concludes, “I can assure you that the Hyundai dealers in the U.S. will not stand by while children continue to suffer from this disease. We will stay in this fight until every child with cancer can be cured.”

Hyundai Hope On Wheels Public Awareness Campaign
The 2014 Hyundai Hope On Wheels September campaign was called “Every Handprint Tells A Story (EHTS).” It built on the success of last year’s effort and brought awareness to the cause via social media. This year’s campaign showcased stories of several child cancer survivors and of many doctor researchers who are working to find a cure for the disease. Each of their handprints represents a story of courage, determination and hope in the pursuit of a cure—thus “Every Handprint Tells A Story.” The public was invited to show its support for pediatric cancer by visiting an innovative web experience on On the website, visitors can view video stories of courageous child cancer survivors; learn about the work of several Hyundai Scholar researchers; post and share their own messages of hope; and join an online community of supporters via social media.

Hyundai Hope On Wheels, Congressional Leaders and Hyundai Recognize Advancements in Pediatric Cancer Research During Capitol Hill Press Conference
On September 19, Hyundai Hope On Wheels alongside Hyundai executives, dealers, and its supporters held a press conference on Capitol Hill. The event was the 5th annual Hyundai Hope On Wheels annual press conference in Washington, D.C., in support of National Childhood Cancer Awareness Month. The organization was joined by children cancer survivors, Board of Directors of Hope On Wheels, elected officials, policy makers, international officials, families, and other advocates in the field. The event not only highlighted the achievements of Hope On Wheels, but also presented the winners of its annual September Scholar Hope Grant program. The 2014 Scholar awardees represent 21 States and the District of Columbia.

The 5th annual Hyundai Hope On Wheels press conference was held in conjunction with the Congressional Childhood Cancer Caucus. The co-chair of the Caucus, Rep. Michael McCaul (R-TX) was in attendance along with other Members of Congress, including Representatives Mike Kelly (R-PA) and Chaka Fattah (D-PA). Honorable Ahn Ho-Young, Ambassador of the Republic of Korea to the United States of America, made a special presentation.

“Our nation is one built on the principal of caring for each other,” said Representative Michael Kelly (PA). “When I think about what’s important, I know that having children, who can achieve their dreams and grow up to be contributing members of our society in paramount. These young cancer survivors are heroes to me. I am also proud that a company like Hyundai and its dealers continue their dedication to this cause. The Congress of the United States of America is in complete alignment in their goal of ending pediatric cancer.”

The keynote address came from Dr. Leonard Sender, MD, Hyundai Cancer Institute, CHOC Children's, Orange, CA. Dr. Sender provided an overview of the current state of pediatric oncology and presented groundbreaking research being conducted throughout the field. During his presentation, Dr. Sender was joined by a robot, which is currently being used in caring for patients, and which is changing how care is being administered to children.

The Hyundai Hope On Wheels press event capped off a three days of events that included a Capitol Hill reception with Members of Congress; A Thought Leaders’ Summit with some of the leading pediatric cancer researchers in the world; and a Gala Dinner event, for local area pediatric cancer survivors.

Hyundai Hope On Wheels Wraps up 4 City 5K Run/Walk Series in Fountain Valley
Hyundai Hope On Wheels continued the success of its 5K Run/Walk Series in 2014 with four events nationwide. The series kicked off on September 6 in Chicago with the Hyundai Hope On Wheels 5K held in conjunction with the Chicago Half Marathon. The event garnered more than 1,110 participants in the 5K and 10,168 in the half marathon.

On September 20, Hyundai Hope On Wheels served as the title sponsor of the 4th Annual Miami Children's Hospital 5K. More than 3,200 runners and walkers participated and Hope On Wheels presented a check for $50,000 to Miami Children’s Hospital. The following day, Hope On Wheels participated in the 26th annual Boston Marathon Jimmy Fund Walk to present $250,000 to Dana-Farber Cancer Institute. This was the 12th year that Hyundai was the presenting sponsor for the Jimmy Fund Walk.

Hope On Wheels wrapped up its 5K Run/Walk Series on September 28 in Fountain Valley, where the 4th annual Hyundai Hope On Wheels® 5K Run/Walk benefiting CHOC Children’s was held. More than 500 runners and walkers participated and the proceeds totaling $20,000 were presented to CHOC Children’s. The event marked the end of Hyundai’s annual campaign recognizing National Childhood Cancer Awareness Month

To learn more about Hyundai Hope On Wheels, please visit You can also follow us on social media at,, and

Hyundai Hope On Wheels® is a 501(c)(3) nonprofit organization that is committed to finding a cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 800 U.S. dealers. At the end of its 16th year, Hyundai Hope On Wheels will have awarded more than $87 million towards childhood cancer research in pursuit of a cure.

Hyundai Motor’s Brand Value Reaches Global Top 40, Highest Ever
No. 19109-10-20145653 hits
  • Hyundai Motor’s brand value exceeds $10 billion for the first time, according to Interbrand’s Best Global Brands 2014
  • Hyundai Motor is the world’s fastest-growing auto brand since 2005
  • Hyundai’s brand value has been posting two-digit growth since the company implemented its Modern Premium brand direction in 2011
  • “Brand loyalty that comes from an emotional connection are becoming key drivers over price,” says Interbrand


October 9, 2014 - Hyundai Motor Company saw its brand value post another two-digit growth in 2014, fueled by the successful launch of game-changing products such as the all-new Genesis and Sonata, as well as the successful implementation of its Modern Premium brand direction, which has been creating not only a unified image for the brand worldwide, but also an emotional connection with its customers.

The brand value of Hyundai Motor, who has been included in Interbrand’s Best 100 Global Brands for 10 consecutive years, surpassed the $10 billion mark for the first time, its highest record so far. This is a 16 percent increase from last year’s $9 billion value and a nearly 200 percent jump from its $3.5 billion value in 2005.

“Hyundai Motor is one of the fastest growing automotive brands in terms of both volume and brand value,” Interbrand said in a statement. “Hyundai Motor makes unique convenience features available across a broader range of vehicles to enhance driving experience and customer satisfaction, while its commitment to brand building extends to multiple touchpoints. As a result of these efforts, brand awareness of product attributes like design and the kind of brand loyalty that comes from an emotional connection are becoming key drivers over price.”

Hyundai Motor, whose brand value ranking rose three notches to reach the top global 40 ranking for the first time this year, is building a loyal fan base through continued enhancements in its product lineup, including innovative eco-friendly products such as the world’s first assembly-line produced ix35 Fuel Cell vehicle.

Ongoing investment in the brand, such as active involvement in high-profile sports marketing activites with UEFA, FIFA, and the World Rally Championships also continue. In Seoul, the automaker opened its first brand experience space, Hyundai Motorstudio, while a second one is scheduled to open in Moscow later this year.

In particular, Hyundai Motor’s ranking rose 44 notches since 2005, when it first announced its shift to brand management. Also, the brand value has increased an average of 20 percent each year after the company introduced its new brand direction in 2011, called Modern Premium.

“We’re implementing a wide variety of brand-related activites that aren’t simply focused on increasing sales, but are aimed at becoming a brand that our customers genuinely love,” said Won Hong Cho, Hyundai Motor’s Chief Marketing Officer. “We will continue to invest in our brand, by providing Hyundai Motor’s unique premium experience in all aspects of the customer’s journey with our brand.”

Hyundai announced its latest brand direction `Modern Premium’ and slogan “New Thinking. New Possibilities” at the 2011 North American International Auto Show. Since then, a wide range of Hyundai Motor’s divisions including product development, design, marketing, sales and after sales, have applied the direction to their work in a sustainable, consistent and systematic way. Enhanced global brand awareness and preference of the Hyundai brand through such efforts contributed to the increase in global sales and profits.

The Interbrand rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.

< Automotive Brand Rankings >

Brand Brand Value (US$ billion) 2014 Rank (total)


1 Toyota 42.4 19.9% 8
2 Mercedes-Benz 34.3 7.6% 10
3 BMW 34.2 7.5% 11
4 Honda 21.7 17.2% 20
5 VW 13.7 23.3% 31
6 Ford 10.9 18.5% 39
7 Hyundai 10.4 15.6% 40
8 Audi 9.8 26.6% 45
9 Nissan 7.6 22.9% 56
10 Porsche 7.2 10.8% 60
11 Kia 5.4 14.6% 74
12 Chevrolet 5.0 10.0% 82
13 Landrover 4.5 new 91


< Hyundai Motor’s Brand Value (‘05~‘14) >

Year Brand Value (US$ billion) Rank (total)
2005 3.5 84
2006 4.1 75
2007 4.5 72
2008 4.8 72
2009 4.6 69
2010 5.0 65
2011 6.0 61
2012 7.5 53
2013 9.0 43
2014 10.4 40
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