FOUNTAIN VALLEY, Calif., Nov. 10, 2014 – Hyundai’s Tucson Fuel Cell, the first mass-produced fuel cell vehicle available for consumer lease, was named a finalist for Green Car Journal’s 2015 Green SUV of the Year™. The Green SUV of the Year™ winner will be announced at a press conference during the Washington Auto Show in Washington, D.C. on Jan. 22, 2015.
“SUVs and crossover vehicles are an important part of the automotive landscape, serving the needs of a wide-ranging demographic, including families, recreational and sports enthusiasts, and really anyone needing the functionality and versatility this kind of vehicle offers,” said Ron Cogan, editor and publisher of Green Car Journaland CarsOfChange.com. “It’s imperative that these vehicles also offer greater efficiency and improved environmental impact, something the Hyundai Tucson Fuel Cell clearly accomplishes.”
As a Green SUV of the Year™ finalist, the Hyundai Tucson Fuel Cell is also distinguished with Green Car Journal’s 2015 Green Car Product of Excellence honor.
Green Car Journal’s vetting process considers a wide range of SUVs and crossovers to determine their environmental advantages and breakthroughs, and then narrows the field to five finalists. The overarching goal is to identify nominees that move personal transportation in a more environmentally positive direction without sacrificing the joy of driving or the functionality expected of an SUV or crossover. Fuel efficiency, lightweighting, advanced drivetrain technologies, use of alternative or clean fuels, and more are considered during the process. Finalists must be available for sale by January 1st of the award year.
“Being a finalist for Green SUV of the Year™ is reinforcement on the role fuel cell technology plays in emission-free transportation today and into the future,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “The Tucson Fuel Cell is a seamless transition from gasoline-powered vehicles with comparable range and refueling times. Our customers in Southern California are taking advantage of these benefits and are having an extremely positive experience. We are excited by the growing hydrogen fueling infrastructure and getting more consumers behind the wheel.”
Hyundai’s next-generation Tucson Fuel Cell CUV can be leased for just $499 per month, including unlimited free hydrogen refueling and At Your Service Valet Maintenance at no extra cost. Consumers in Southern California can put a hydrogen fuel cell CUV in their driveways with availability at three select Hyundai dealers: Win Hyundai in Carson, Tustin Hyundai, and Hardin Hyundai in Anaheim.
Hyundai’s fuel cell technology effectively replaces the battery pack used in an electric vehicle by generating electricity from hydrogen. This is done through an electrochemical process that does not involve hydrogen combustion, with no moving parts within the fuel cell stack. It alleviates the limitations of traditional battery electric vehicles and maintains the day-to-day flexibility of the gasoline-powered Tucson. Drivers are able to immediately enjoy the next generation of electric vehicles without range, recharge-time or utility compromises.
The online portal is supported by a physical store at Bluewater in Kent, Europe’s leading retail, leisure and entertainment destination. It attracts 27 million visitors a year, and serves one of the largest and most affluent catchment areas in the UK.
Staffed by highly trained and knowledgeable ‘Rockar Angels’ rather than traditional salespeople, it’s designed to provide a buying experience that puts the customer in complete control.
Two years in development, Rockar Hyundai’s pioneering digital retail platform has been designed to be easy-to-use, flexible, convenient and completely transparent. The ‘no-haggle’ pricing means everyone pays the same. Throughout the process, customers need never speak to anyone if they don’t want to.
Furthermore, Rockar Hyundai is enhancing the ownership experience with vehicle servicing. It offers customers the chance to bring their car back to the Bluewater store – perhaps as they shop, visit the cinema or have lunch with friends – for regular routine maintenance.
Simon Dixon, founder of Rockar.com who has been involved in automotive retail for 20 years commented: “The Rockar Hyundai partnership has the customer truly at its heart. It is all about putting the customer in control. We want to make buying a new car a pleasure whether you’re at home on your sofa or at our modern digital store in Bluewater.”
Tony Whitehorn, President and CEO, Hyundai Motor UK, commented: “Hyundai believes in putting the customer first and making sure that they have a great experience when buying and owing a car. Rockar Hyundai is exciting and innovative. It utilises the latest technologies to make life easier for car buyers.
Traditional car dealerships will always have a vital role to play in the car buying and ownership experience. However, this online and in-store option gives customers another choice to fit around their busy lives.” concluded Whitehorn.
Robert Goodman, Bluewater’s General Manager, added: “The key drivers of Bluewater’s success are evolution, innovation and experience. This exciting new digital store from Rockar Hyundai exemplifies these themes to create something quite unique. The selection of Bluewater for such a groundbreaking idea highlights its position at the forefront of the industry.”
To celebrate the launch, Rockar Hyundai is offering the first 100 customers who purchase a car online or in-store 3 years of free servicing.