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Hyundai Motor opens Europe’s biggest dealership showcasing new identity
No. 19428-11-20144052 hits
  • New dealership opens in Frankfurt, Germany, close to European HQ
  • 200 sites across Europe to have new identity by end of 2014
  • Innovative use of space and technology delivers premium customer experience


Offenbach, 28 November 2014

Hyundai Motor has opened Europe’s biggest dealership showcasing its new global dealer space identity. Located in Frankfurt, Germany, the new dealership is one of 200 in Europe that will feature the new look by the end of 2014.

Situated close to Hyundai Motor Europe headquarters, the dealership will be operated by new network partner Delta Automobile. The two-storey showroom space covers 2.466 m², with a further 2.000 m² area for the workshop.

Underlining Hyundai Motor’s commitment to delivering greater levels of customer satisfaction and becoming the most-loved automotive brand, the new identity goes further than the traditional car showroom. It combines open space, modern furnishings and the latest technology to deliver an enhanced customer experience.

Byung Kwon Rhim, President of Hyundai Motor Europe, commented: “Our customers are at the heart of everything we do, so our new dealer identity has been designed around them. It provides a space for sales and aftersales engagement, and adds a new dimension – where customers can truly experience the Hyundai brand.”

Inspired by customer emotion, the motion of vehicles and the outdoors, the ‘EMotion Park’ design concept features warm bronze exterior tones combined with natural light that flows through the interior, resulting in a bright, airy and sophisticated ambience.

Customers benefit from a relaxing and inspiring ambience, with lounges and tablet computers giving visitors a new dimension in which to explore the Hyundai brand.

By 2018, all 6.000 Hyundai Motor dealerships around the world will feature the new-look identity.

Hyundai First To Offer Hydrogen Fuel Cell Vehicles To Canadian Public
No. 19327-11-20144919 hits
  • Hyundai established global leadership in fuel cell vehicles by becoming the first to mass-produce the zero-emissions Tucson Fuel Cell in 2013


VANCOUVER (November 26, 2014) – Demonstrating leadership in implementing advanced engineering and zero-emissions technology, Hyundai Auto Canada Corp. announced today that it will be the first automotive company to make hydrogen fuel cell electric vehicles available to the Canadian public and launched a dedicated website to find its first customer. The Hyundai Tucson Fuel Cell Electric Vehicle (FCEV) will be available to Canadians on a 3-year lease beginning in early 2015 in the Vancouver area.

"We firmly believe that Hyundai has already surpassed the tipping point in fuel cell technology development and that it’s ready to be driven by customers interested in pioneering a zero-emissions automotive future," said Don Romano, President and CEO of Hyundai Auto Canada Corp. "The challenge facing this technology has always been characterized by a chicken-and-egg scenario, where car companies won’t bring fuel cell vehicles to market without an infrastructure and there is no need for a refueling industry without customers. It’s time to move beyond simply talking about the opportunity. Hyundai was the first to mass-produce fuel cell electric vehicles and will be the first to bring them to Canadian customers. We’re planting the seed for a new segment of the industry.”

The cutting-edge Hyundai Tucson Fuel Cell stores hydrogen gas and draws an inflow of air to the fuel cell stack. There is no combustion of hydrogen and the stack has no moving parts. The electrochemical process of combining oxygen and hydrogen in the fuel cell stack creates electricity to power the vehicle's electric motor and charge an onboard battery. The only by-product of the process is pure water vapour, resulting in zero greenhouse-gas emissions.

In 2013, Hyundai Motor became the first ever auto manufacturer to mass-produce fuel cell vehicles. The Tucson Fuel Cell is based on its traditional, gasoline-powered Tucson crossover vehicle. This approach brings manufacturing costs of the vehicle down significantly and allows the company to scale production to meet demand.

The Hyundai Tucson Fuel Cell takes less than 5 minutes to refuel and has an estimated range of 426 kilometres; both are comparable to the company’s existing gasoline-powered Tucson and eliminate the range anxiety or recharge-time compromises of battery electric vehicles. The Tucson Fuel Cell has also undergone extensive crash, fire, and leak testing. Further, cold weather has proven to have minimal effects to the Tucson Fuel Cell driving range when compared to battery electric vehicles.

To introduce the new Tucson Fuel Cell to the Canadian market, a select group of lucky Canadians will have the exclusive opportunity to lease the vehicle at $599 per month over a three year term. The lease includes maintenance and unlimited hydrogen refueling. In addition, Tucson Fuel Cell owners will enjoy an “At Your Service” valet program. Based on the company’s full-size Equus premium sedan program launched in 2010, should a Tucson Fuel Cell require any service, a Hyundai dealer will pick up the vehicle and provide a loaner hybrid vehicle, then return it after service is complete to their home or business, at no charge.

The company is taking applications from customers exclusively through a dedicated website at

As the first announcement of its kind, Hyundai is also committed to being a leader in the field by working with the Canadian government at all levels and the fuel industry to make fuel cell vehicles not only more affordable, but accessible by realizing a vision for a nation-wide infrastructure of hydrogen refueling stations.

Romano added: “We are proud to be leading the fuel cell movement and now is the time for auto companies, governments, and citizens to join us in this initiative and push for the creation of a hydrogen infrastructure in Canada to maintain this positive momentum."

"Fuel cell vehicles have the potential to make a huge, positive impact on the environment and climate change," said Eric Denhoff, President and CEO of the Canadian Hydrogen and Fuel Cell Association. "Hyundai's commitment to hydrogen power proves that it is time for us to take the next step and make the fuel cell dream a reality in Canada by expanding hydrogen infrastructure, making fuel cell vehicles the most popular and accessible vehicles for Canadians."

Hyundai Motor began its fuel cell research and development in the 1990s with the aim of protecting the global environment and leading the industry with environmental technology. In 2000, it successfully created a hydrogen fuel cell vehicle that performed comparably to internal combustion engines. After years of development, the Hyundai Tucson Fuel Cell – with the company’s latest-generation fuel cell stack – became the world's first mass-produced hydrogen fuel cell vehicle in 2013.

The Hyundai Tucson Fuel Cell is currently available to customers in a number of countries around the world, including the U.S., the U.K., Germany, France, Belgium, Italy, Austria, Netherland, Denmark, Sweden, Norway, Finland, and South Korea.

Hyundai Motor Group Provides Vehicles at the 2014 ASEAN-Republic of Korea Commemorative Summit
No. 19225-11-20143977 hits

November 25, 2014 – Hyundai Motor Group, South Korea’s largest automotive group, today announced that it will provide a total of 162 vehicles for the ground transportation of the 2014 ASEAN-Republic of Korea Commemorative Summit, taking place on December 11-12 in South Korea’s second-largest city, Busan.

The vehicles, including Hyundai Motor’s premium sedans Equus and Genesis, will ensure the smooth operation of the Summit, transporting heads of the ASEAN nations, government officials and other delegates. The participants are expected to naturally experience the high technology and excellent quality of Hyundai Motor’s vehicles throughout the event.

The handover ceremony was held today at the Busan Exhibition and Convention Center (BEXCO), attended by government officials and company executives including Jong-moon Choi, the Secretary-General of the Preparatory Office for the Summit, and Kwang Shik Park, Hyundai Motor’s Executive Vice President in charge of government relations.

“We are very proud to be part of this national event,” Hyundai Motor’s Kwang Shik Park said during the handover ceremony today. “We will do our best to ensure the smooth operation of our vehicles during the event, to make the 2014 ASEAN-Republic of Korea Commemorative Summit the most successful summit ever.”

As part of the vehicle support, the Group plans to operate a special team that will constantly monitor and inspect the cars and respond immediately to any emergency situations.

The Hyundai Motor Group has a record of successfully sponsoring many international events at global locations, including the 2010 G-20 Summit and 2012 Nuclear Security Summit in Seoul.

Hyundai Genesis Earns 2015 ALG Residual Value Award
No. 19121-11-20144545 hits
  • Redesigned Genesis Predicted to Hold Value Better than Competing Models


LOS ANGELES, Nov. 20, 2014 – Hyundai’s all-new Genesis took the top spot in ALG’s Residual Value Awards for the Premium Full-Size Car segment. The 2015 Genesis is projected to retain the highest percentage of its original price after the typical ownership period of three years compared to competing models.

“Depreciation is oftentimes the greatest expense when it comes to a vehicle purchase and we aimed to deliver the all-new Genesis to our customers with exceptional value,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “Earning the ALG Residual Value Award is another proof point that Genesis and Hyundai’s premium strategy is paying off with customers.”

ALG Residual Value Awards are based on 2015 model year vehicles. Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies represent key factors that impact ALG’s residual value forecasts. Hyundai was also honored in the 2013 ALG Residual Value Awards for the Santa Fe Sport and Accent, and in 2012 for the Santa Fe Sport, Azera and Elantra, attesting the continued value of Hyundai models.

"Hyundai is becoming a legitimate player in the luxury market with the Genesis," said Larry Dominique, president of ALG. “Not only is it a great value on the showroom floor, but with the model's first Residual Value Award, this new generation should be quite desirable on the used market as well.”

In addition to earning an ALG Residual Value Award this year, the 2015 Genesis was recently named to the prestigious North American Car of the Year short list, where the winners will be announced at the upcoming North American International Auto Show in Detroit. The 2015 Genesis was also recognized as a Top Safety Pick+ from the Insurance Institute for Highway Safety, Editors’ Choice from PC, the Car of Texas from the Texas Auto Writers Association, and Top Family Choice from the Greater Atlanta Automotive Media Association.

Representing a bold step forward for Hyundai, the 2015 Genesis is all-new inside and out with a host of premium features and improved dynamics. Riding on a completely revamped platform, the sedan is stiffer and stronger than before. A suite of advanced assistance features such as Rear Cross-traffic Alert, Lane Change Assist, Blind-Spot Detection and Smart Cruise Control are offered. Two engine options are available: a 311 horsepower 3.8 liter V6 and a 420 horsepower 5.0 liter V8, while an advanced HTRAC AWD system is available for the first time on a Hyundai passenger car. With base pricing starting at $38,000, a true blend of premium value, safety, bold design and superb driving dynamics can be had with the 2015 Hyundai Genesis.


Founded in 1964 and headquartered in Santa Barbara, California, with an office in Toronto, Ontario, ALG is an authority on automotive residual value projections in North America. By analyzing nearly 2,500 vehicle trims each year to assess residual value – which is mainly driven by used car inventory, brand strength, macroeconomic conditions, incentive spending and pricing – ALG provides auto industry and financial services clients with resale insights, forecasts and consulting services about the future vehicle marketplace. ALG, owned by TrueCar, Inc., the negotiation-free car buying and selling platform, has been publishing residual values for all cars, trucks and SUVs in the U.S. for 50 years and in Canada since 1981. The 2015 Residual Value Awards, honoring new vehicles projected to best maintain their value, will be announced Nov. 17. For more information, visit


TrueCar, Inc. (NASDAQ: TRUE) is the negotiation-free car buying and selling platform. TrueCar enables a negotiation-free car buying experience by giving buyers transparent insight into what others actually paid (price confidence), upfront pricing information (price discovery), and access to a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is that buying a car is painful and buyers fear they are going to overpay or be surprised with hidden fees. TrueCar’s transparent upfront pricing information makes the car buying process simple so there are no surprises and buyers never overpay. TrueCar’s mission is to make car buying simple, fair and fun. Its national network of more than 9,000 TrueCar Certified Dealers, including both new car franchise dealers and non-franchise dealers, is committed to providing negotiation-free savings off MSRP and upfront pricing information for all car-buyers, including members of some of the country’s largest membership and service organizations such as AARP, American Express, AAA, and USAA. Note: Not all program features are available in all states. Go to for program details. TrueCar is headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.

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