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Hyundai Unveils Rendering Images of the New Grandeur
No. 22517-11-2010496 hit
  • Hyundai retains "Grandeur" name, continues the brand tradition since 1986
  • All-new Grandeur reflects Hyundai's `fluidic sculpture' philosophy, exuding an overall refined and dynamic image
  • Grandeur combines tradition and high technology, setting a new standard for premium large sedan segment

 

 

Hyundai Motor Company today unveiled rendering images of its premium large sedan, the new Grandeur - badged as Azera in some markets outside Korea.

Grandeur, which signifies magnificence or greatness, was first launched in 1986 in Korea as the company's first premium luxury sedan. Hyundai has retained the name Grandeur to continue this successful tradition.

The all-new Grandeur, now in its fifth generation, was developed under the concept of harmonizing tradition and state-of-the-art technology. As a result, the new model is expected to set a new standard for premium large sedans.

The exterior rendering reflects a `Grand Glide' concept, or an image of a bird gracefully gliding across the sky. The front of the car has a bold grille, emphasizing the car's premium look. The side part consists of elegant and flowing lines that exude an overall dynamic image. The rear side conveys a futuristic look through stylish LED lamps and the voluminous wide rear bumper.

Featuring a more striking and distinctive look than its predecessors, the new Grandeur, with its combination of traditional concepts and modern design and technologies, is expected to create a sensation in its class.

Hyundai’s Truck Lands in Europe
No. 22416-11-2010455 hit
  • Hyundai's HD-series commercial vehicles debut in the European market
  • HD models powered by Hyundai's `F Engine,' boasting best-in-class performance & meeting Euro 5 emission standards

 

 

Hyundai Motor Company took its first steps to enter the commercial vehicle market in Western Europe with the launch of its HD-series mid-sized truck (HD55 and HD65) in Spain and Portugal. In Korea, the truck is known as `Mighty.'

The HD series rollout was held in Madrid, Spain on Tuesday and was attended by more than 120 people, including Hyundai Motor Vice Chairman H.Y. Choi, the South Korean Ambassador to Spain, members of the press and prospective buyers and dealers.

The HD series model has been Korea's best-selling light truck since its launch in 1997. It is now sold in more than 100 nations and has received high reviews for its quality and reliability. The European model is a customised version of the original Mighty, catering to the specific needs of European customers. Hyundai conducted exhaustive surveys and test drives to meet the high safety standards of the European market.

"We are very happy to introduce our HD series to the European commercial vehicle market, which has both strong demand and growth potential," Vice Chairman Choi said at the launching ceremony. "We aim to establish a differentiated and comprehensive service network, as well as introduce more models, to maximise customers' satisfaction and expand our market share in the future."

The model launched yesterday is powered by Hyundai's proprietary F-engine, which meets the Euro 5 emission standards and boasts a best-in-class 118 kw (160 horsepower) with 588 Nm (60 kg·m) of torque.

The HD series' successful debut in the Iberian Peninsula is expected to serve as a springboard for making inroads into other significant markets in Europe. Hyundai plans to hold test drives and exhibitions of HD trucks throughout Spain to display the outstanding performance and wide variety of Hyundai's commercial vehicles.

Hyundai Lends Helping Hand to Quake-Stricken Indonesia
No. 22311-11-2010616 hit

Hyundai Motor Company, South Korea's largest automaker, joins the international community's humanitarian relief efforts in Indonesia, a country hard hit by the recent natural disasters.

 

 

 

Hyundai will donate US$100,000 to the quake-stricken country through Indonesia's Metro TV today, in hopes of a quick recovery. The donated fund will be distributed to local relief organizations for humanitarian aid to those suffering the most.

Hyundai has been actively lending a helping hand to disaster-hit sites across the globe as part of its efforts to fulfill its role as a responsible global corporate citizen. To name a few, Hyundai provided support in the aftermath of Iran's earthquake in 1999, the 2004 tsunami disaster in Asia, the 2007 Greek forest fires, the 2009 and 2010 earthquakes in Haiti and Chile, respectively, in the form of monetary donations, distribution of emergency supplies, or direct participation in relief activities.

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