Under its own slogan ‘Real Fans First’, Hyundai Motor has been demonstrating its devotion to EURO 2016 and its dedication to enhance the experience for real football fans through a variety of activities leading up to the big kick-off. The innovative Digital Fan Park, launched in April 2016, has enhanced the excitement for fans at the digital platform http://euro2016.hyundai.com. Starting from June 10, the UEFA EURO 2016 Hyundai Predictor game will begin its Bracket Predictor game, allowing fans to submit their prediction of tournament results on http://europredictor.uefa.com/ and win prizes.
Building further anticipation, Hyundai Motor ran online videos in the build-up to the tournament. The first online video ‘Euro 2016 is coming’ has already reached over 34 million views on YouTube (http://youtube/bJ0yLPMpeFU). The second video ‘The Wait’ has been on YouTube (http://youtube/GBuPeSTfBp) since June 1.
Hyundai Motor will also run a dedicated TV advertisement campaign throughout the EURO 2016 period. Across the host country of France, trophy tours took place in 12 cities from April 1 to June 9. During the tournament, Hyundai Motor cars will be on display inside various host stadia. Moreover, UEFA Fan Zones provided by sponsors of UEFA will be open in cities of Paris, Lion, Marseille, Lens and Toulouse.
Finally, Hyundai Motor is also conducting its EURO 2016 test drive program until June 30, giving potential customers in 19 European countries the opportunity to win match tickets by test-driving a Hyundai - with plans for more than 180,000 fans to experience the characterful Hyundai Motor range. All of these activities are open for all fans to participate and enjoy, doubling the excitement and fun of the European football championship.
Hyundai Motor has been an Official Partner of the UEFA European Football Championship for 16 years. As an Official Partner, Hyundai Motor has played a key role in providing official vehicles for national football teams, players, officials and guests as well as staging various events and promotions in support of the competition.
“Hyundai’s Tucson has a spacious interior. Its clever two-stage reclining seats and plenty of legroom allow kids to kick back and relax,” says Dana Points, editor-in-chief, Parents. “Parents whose hands are always full will appreciate the handy tailgate that swings up automatically when you approach with the key in your pocket.”
For the ninth year in a row, Parents Magazine teamed up with Edmunds.com, the destination for car shopping, to select the top vehicles for families. The ratings were based on factors including quality of ride; safety; comfort and capacity; fuel efficiency; kid-friendly features; price and value; reliability; interior and exterior workmanship; visibility, controls and instrumentation; and attributes, such as appearance, ergonomics and special design features. The Tucson will appear in the July 2016 issue of Parents Magazine and online at Parents.com.
“We understand parents look for vehicles that provide the top safety for their families and we took that seriously with the redesigned Tucson,” said Mike O’Brien, vice president, corporate and product planning, Hyundai Motor America. “This recognition from Parents Magazine and Edmunds.com shows we are committed to providing better vehicles for our owners – through better safety, quality and design features that set us apart.”
The all-new 2016 Hyundai Tucson comes equipped with advanced safety features, including Lane Departure Warning, Blind Spot Detection, Rear Cross-Traffic Alert, Lane Change Assist, Backup Warning Sensors and Automatic Emergency Braking (AEB). The 2016 Tucson also earned the Insurance Institute for Highway Safety’s (IIHS’s) 2016 TOP SAFETY PICK+ designation.