Click for extensive mediacoverage includingbroadcast-standardmultimedia content : high-resolution photos and videos.
13th June 2013, Hyundai Motorsport GmbH has today inaugurated its new headquarters in Alzenau, Germany. Representatives of Hyundai Motor and Hyundai Motorsport GmbH participated in the ceremony, welcoming guests for a first glimpse of the new facility. Visitors from Hyundai Motor Headquarters in Korea and from subsidiaries around the world along with local authorities, stakeholders and partners were given a comprehensive tour of the building where the team is preparing for Hyundai’s return to the FIA World Rally Championship in 2014.
The company was officially registered on 19 December 2012 and started full operation at the beginning of 2013, now employing 50 WRC specialists from 11 nations.
The Hyundai Motorsport facility, which underlines Hyundai Motor’s commitment to Europe, is ideally located in Alzenau which benefits from the transportation links of the Frankfurt Rhine Main region. The 8.200 m² building is within a 50km radius of the Hyundai European Technical and Design Centre at Russelsheim and Hyundai Motor Europe in Offenbach. Later this year the Hyundai Motor vehicle test centre at the Nürburgring will also be opening close by.
Executive Vice President & COO of Hyundai Motor Company Tak Uk Im said: “This is a historic day for Hyundai Motor Company. Not only are we celebrating the opening of the new home of Hyundai Motorsport, but also demonstrating our commitment to improving the performance of all of our cars.”
Hyundai Motorsport President Gyoo-Heon Choi commented: “I’m very proud to officially open Hyundai’s new home of motorsport. Hyundai Motorsport acts as a performance engineering platform for the global business as well as a brand platform, helping to raise expectations and perceptions of the brand in a relevant and exciting way.”
Hyundai Motorsport Team Principal Michel Nandan commented: “Today marks another important step forward in our thrilling task of developing a motorsport team from scratch as we inaugurate our headquarters. We have a challenge ahead of us and we have the perfect facility here to prepare for it.”
12 June 2013, Hyundai Motor Company, a UEFA EUROTOP partner, today helped kick-off preparations for the UEFA Women’s EURO 2013 Championship at the official vehicle handover ceremony in Tjörn, outside Gothenburg, Sweden.
Hyundai Motor delivered 96 units of its fleet including the flagship model i40 to UEFA and LOC, for use throughout the 19-day tournament, which takes place from 10th to 28th July. The vehicles with UEFA/Hyundai-branding will be used to transport the players, UEFA officials, referees, official event staff as well we VIP guests to the seven stadiums across the country.
Mark Hall, Marketing Director at Hyundai Motor Europe, commented: “The UEFA championships are some of the most dynamic, passionate and exciting football tournaments in the world. It’s these qualities that Hyundai Motor wants to bring to every aspect of its business, ensuring customer satisfaction at every touch point.”
The official ceremony was presided over by Roland Bägén, Marketing Director at Hyundai Sweden; Göran Havik, UEFA’s LOC Tournament Director; Bert Andersson, President of Gothenburg’s Football Association and UEFA’s LOC Chairman; as well as LOC Ambassador and former captain of the Swedish national team, Victoria Sandell Svensson.
Speaking at the official handover, Roland Bägén, Marketing Director at Hyundai Sweden, said: "Hyundai Motor has been a dedicated UEFA partner since 2000 and we are proud to supply the 96 vehicles to UEFA Women’s Euro 2013. We welcome all teams and fans to Sweden this summer and are convinced the tournament will be a great success."
UEFA’s LOC Tournament Director, Göran Havik, added: "We are looking forward to making the UEFA Women’s EURO 2013 the best women’s European Championship ever, and therefore we are very happy to have Hyundai with us as a partner on this journey.”
In addition to supplying the official vehicles of the tournament, Hyundai Motor will also be organising a unique competition for children between the ages of 10 and 14, enabling 25 lucky winners to deliver the official match ball at each game. One lucky child will be selected for every match to deliver the official match ball to the referee before kick-off.
There will also be interactive programs onsite at selected stadiums where fans may register for a test drive, or be part of a competition guessing the number of footballs in the backseat of a car. Via a prize draw, participants of these programs could win two match tickets to the finals.
June 7, 2013 – Hyundai Motor Company, the fastest-growing automaker by brand, announced that it will provide 800 units of Santa Fe-based police cars to the Peruvian government by November this year. The project, which was initiated by the Peruvian Government’s request, will strengthen Hyundai Motor’s brand image in the rapidly-growing Peruvian market.
Based on Hyundai Motor’s Santa Fe 2.4 gasoline model, the Santa Fe police car was specially modified to successfully carry out its duties. Aside from the basic features of a police car, such as bullet proof windows, light bars and searchlights, the car is also equipped with various smart features such as an in-vehicle laptop, fingerprint verification system and an advanced communication system, which enables real-time data exchange with the central control center.
“Hyundai Motor expects that the project will help promote the excellent quality of the Santa Fe and enhance brand awareness in the market,” said Tak Uk Im, Executive Vice President and Chief Operating Officer of Hyundai Motor. “Through exhaustive inspections, we will ensure perfect quality to reinforce our reliable image.” The first batch of 100 units will be loaded this week.
The Peruvian auto market ranked sixth in size among Central & South American countries in 2012, with an industry demand of 165,549 units. In particular, the market has been significantly growing during the past three years, with an annual growth rate reaching as high as 30 percent. Last year, Hyundai Motor ranked second in the market by selling 23,918 units.
June 5, 2013 – As official partner of the International Cricket Council (ICC), Hyundai Motor Company delivered 70 vehicles in advance of the start of this year’s prestigious ICC Champions Trophy, which begins tomorrow in Cardiff.
The ICC will be using a number of different Hyundai models during the Champions Trophy tournament, which will take place in world-renowned venues in England and Wales. The vehicles, including the i30, i40, Veloster and i800 (H-1), will be fully branded and used by teams, staff, VIPs and match officials, and even as team buses.
Tony Whitehorn, CEO of Hyundai Motor UK, commented, “Hyundai Motor has an ongoing partnership with the ICC, and we are delighted to support the ICC Champions Trophy tournament here in England and Wales over the next couple of weeks. This exciting tournament provides us with a fantastic opportunity to showcase our product range to a broad audience of cricket fans.”
ICC’s General Manager – Commercial, Campbell Jamieson, said: "The ICC values the partnership with Hyundai Motor, which grows stronger with each event. The company's provision of transportation for teams, officials, VIPs and the working staff speaks to its dedicated commitment to the partnership."
Hyundai Motor's sponsorship has allowed the company to form closer ties with cricketing nations across the world, starting in 2011, when the ICC Cricket World Cup was hosted by India, Sri Lanka and Bangladesh. The company is set to support the ICC World T20 2014 in Bangladesh as well as the ICC Cricket World Cup 2015 in Australia and New Zealand.
The ICC Champions Trophy 2013 one-day series runs from June 6 to 23, during which the world’s top eight one-day sides compete for the prestigious title. Title holders India will be seeking to maintain their status, competing against teams from England, South Africa, The West Indies, Pakistan, Australia and New Zealand.
Hyundai Motor will announce the results of the tournament and match schedule via its giant advertising LED screen at Piccadilly Circus from June 5 to 23.
My Baby Overview
‘My Baby’ is Hyundai Motor Company’s global design project showcasing the “new thinking” of its designers on future transportation. This biennial project started in 2008 as an internal competition among Hyundai’s designers. All designers from Hyundai’s global design bases in Korea, U.S., China, Japan, Europe and India are eligible to submit their creative ideas on future transportation, according to the year’s theme. The selected creations are modeled and unveiled at the biennial Seoul Motor Show. The project title, My Baby, appropriately reflects the designers’ devotion and attachment to their work.
Purpose ‘My Baby’ project aims to enhance designers’ creativity. Through this project, Hyundai Motor tries to allow designers to break free from their daily routine way of thinking and share their creative ideas with other designers in different countries. During the competition, designers reinterpret and evolve ‘Fluidic Sculpture,’ Hyundai’s design philosophy, and those creative ideas lead to futuristic concept and styling, reflecting various lifestyles.
History Starting with a special display at the 2009 Seoul Motor Show, the results of the project have been showcased at major motor shows worldwide, as well as in design-related events. In the first and second round, the displays were divided into three major concepts: Terra Mobiles, Nautica and Aerodyne. A total of 29 and 26 units of future transportation models were displayed at the first and second exhibitions, respectively.
The Third My Baby: Discovery 2050
Under the design theme of ‘Discovery 2050,’ the project for 2013 has been upgraded so that visitors can experience the themed spaces with videos, sounds and lights, in addition to the selected displays. This year’s exhibition consists of 15 displays, seven of which are brand new and eight from previous exhibitions, but those which fit this year’s theme.
A sci-fi story set in 2050 underlines the theme of this year’s project. In search of an alternative home for humanity besides the over-populated earth, a space probe is launched, heading for an unknown planet to explore the environment and the organisms that may inhabit it. Hyundai designers are free to imagine what tools this probe may be carrying in order to help it carry out its mission, and materialize their creative thinking for the exhibition. Unlike the previous exhibitions, in which the showcased results were limited to types of transportation, the third round of exhibition has no such limitation. Anything – such as a human-sized robot - inspired by the theme is allowed.
While the space probe consists of three main sections - Future Lab, Marine, Airship – the Center Hub is connected to all three and information from the three sections is made available at the hub.
Future Lab At the Future Lab, various innovative experiments are in progress. The researchers produce state-of-the-art units to explore the universe while making life more convenient for human beings. The Phonika, developed at the lab, is an android robot secretary. The UFO, a flying suit, emerges as a promising new concept of a flying model. The Recon, a reconnaissance robot, and Bio-Rider, a planet-cultivating robot, convert hostile, inhabitable environments to thriving ecosystems where humans can live. The Noah, a moving city created in order to prepare for the destruction of earth, brings us to the frontier of new technology that enables production of energy from various sources. More ‘My Baby’ units are currently in development to further support human beings in the Future Lab.
[Please click to watch “2013 My Baby” video clip]
COPYRIGHT © 2013 HYUNDAI MOTOR COMPANY ALL RIGHTS RESERVED