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22 March 2017 – Hyundai Sonata Hybrid has been recognized for class-leading performance and value by Automotive Science Group (ASG), earning their "Best All-Around Performance" honor, while the Sonata earned their "Best Economic Performance" honor in the full-size sedan category, besting 106 other models. Sonata is joined by four other models that were recognized for "Best 5 All-Around Performance" in their respective classes, including the Accent, Tucson, Santa Fe Sport and Sonata PHEV.
The organization recognized the Sonata as a market segment leader that continues to set industry standards. The accolades are the result of ASG's annual all-around performance assessment, the Automotive Performance Index (API), which is a combined analysis of environmental, social and economic performance, including cost of ownership when considering purchase and operating costs across the first 6.5 years (or 87,594 miles) of vehicle ownership.
"In a highly competitive class, the Sonata is a stand out that provides fuel efficient technologies at a best in class value" said Colby Self, founding partner and managing director, Automotive Science Group. "Additionally, five Hyundai vehicles earned ASG's Best 5 All-Around Performance honors, further reinforcing Hyundai's position as a market leader."
"The recognition by ASG is a testament to Hyundai's commitment to all aspects of performance and providing the best possible experience for our customers," said Brandon Ramirez, senior group manager, product planning, Hyundai Motor America. "Our high marks across these measures demonstrates our drive to do better, not just in one aspect but across the board."
ASG creates the API based on principles of ecological economics, where social, environmental and economic considerations are all equally important in determining overall value. This transdisciplinary field examines the relationship between ecological and economic systems, realizing that sustained economic activity is fully reliant on a resilient ecological system to provide natural, social and human capital. Ensuring that economic activity does not undermine the resource capacity of our natural environment requires careful considerations to ensure costs are not externalized (otherwise not accounted for) to the environment, to the labor force and to their communities.
March 16, 2017 – Hyundai Motor Company has selected internationally renowned Danish artist collective SUPERFLEX to undertake the third exhibition in the Hyundai Commission series. The Copenhagen-based artist group, recognized worldwide for its engaging and often humorous perspectives on global societies and cultures, will take over the iconic Turbine Hall at Tate Modern from October 3, 2017.
Founded in 1993 by Bjørnstjerne Christiansen, Jakob Fenger and Rasmus Nielsen, SUPERFLEX covers diverse topics from migration and alternative energy production to the power of global capital and the regulation of intellectual property. Referring to their works as tools, SUPERFLEX explores alternative means of creating, disseminating, and maintaining social and economic dialogue.
"We are delighted to welcome SUPERFLEX as the third Hyundai Commission at Tate Modern,” Hyundai said. “With their unique and witty approach, SUPERFLEX addresses important and complex issues of our times. We are looking forward to experiencing how their project for this year's Hyundai Commission will stimulate our imagination and challenge our understanding of the world."
SUPERFLEX challenges the traditional confines and expectations of art and the exhibition space. Superkilen (2011) a major public park project in one of Copenhagen’s most diverse neighborhoods was developed through collaboration with local residents from over 50 countries. SUPERFLEX employed a strategy they call ‘extreme participation’ to engage the community and create a unifying urban space with a distinct international identity. In contrast, Hospital Equipment (2014) highlights the role of context in the definition of artistic practice. Consisting of an installation of surgical equipment dispatched directly from gallery to conflict zone, the work oscillates from ‘readymade’ artwork to potentially lifesaving, functional object.
The Hyundai Commission: SUPERFLEX (October 3, 2017 - April 2, 2018) will be the latest in a succession of ground-breaking work made possible through the partnership between Hyundai Motor and Tate. For the inaugural 2015 exhibition, Abraham Cruzvillegas created the internationally-acclaimed sculpture Empty Lot, which included more than 23 tons of London soil, from which grass, weeds and flowers slowly emerged. The 2016 commission, entitled Anywhen by Philippe Parreno, remains open until April 2, 2017. Anywhen reimagines the expansive Turbine Hall with a constantly changing sequence of lights, soundscapes and films that bring the building’s architecture to life and challenge the minds of visitors.
At Tate Modern, the Turbine Hall has hosted some of the world’s most acclaimed works of art since it opened in 2000. Reaching an audience of millions each year, every interpretation of the vast industrial space has revolutionized public perceptions of contemporary art in the modern day. The Hyundai Commission gives artists an opportunity to create new work within these unique parameters. It is made possible by the long-term partnership between Hyundai Motor Company and Tate, confirmed until 2025, as part of the longest initial commitment from a corporate sponsor in Tate’s history.
March 15, 2017 – The Hyundai i30 N, Hyundai Motor Company’s first high performance model, has been tested to the limit in Arjeplog, Sweden by FIA World Rally Championship driver Thierry Neuville as part of its final development program. Set for launch in the second half of 2017, Hyundai’s first N model draws on the brand’s motorsport experience and its fast-growing expertise in high-performance road vehicle development to deliver maximum fun on the road and on the track.
Engineers at Hyundai Motor Europe’s Technical Center conducted the winter test on the edge of the Arctic Circle, focusing on the i30 N’s performance and handling characteristics, adjusting the set-up to ensure it will be a performance vehicle for everyone. Working with Neuville, the team developed and tuned the i30 N’s dynamic systems, testing the ESC (Electronic Stability Control), LSD (Limited Slip Differential), steering, dampers, suspension and tires.
“So many people have been looking forward to this car, so it’s a pleasure for me to be testing it,” Thierry Neuville said. “The engineers have done a good job on the gearbox and the differential. There is good traction and stability in the slippery testing conditions and it’s very easy to handle. A normal driver should get a sensation similar to a race car.” Neuville has reviewed the new model’s performance on a frozen lake in temperatures as low as minus 30 °C (minus 22 °F).
The i30 N will be the third member of the i30 family, joining the five-door i30 and the i30 Wagon, which was launched at the Geneva Motor Show earlier this month.
Hyundai first showcased its high performance N line-up in 2015 at the Frankfurt International Motor Show. The N builds on Hyundai Motor’s successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring ‘the most thrilling winding road’ fun to customers who truly love cars. It capitalizes on Hyundai Motor’s fast-growing strength and signifies the pace of change within the brand, matching the company’s ambition to challenge perceptions by making real and emotional connections with customers.
VIDEO: Watch Thierry Neuville drive the high-performance i30 N at Hyundai Motor’s winter test in Arjeplog, Sweden https://youtu.be/X6DJtDHveh4
March 13, 2017 – Hyundai Motor has claimed two awards in the acclaimed iF DESIGN AWARD 2017, winning categories for its new corporate typography and stylish electric vehicle charger. The ‘Hyundai Sans’ font won the Typography / Signage category as judges praised its warm and confident form, while the ‘IONIQ Home Charger’ impressed with its clean, intuitive design.
In considering the design form of Hyundai Sans – Hyundai Motor’s bespoke typeface – the 58-strong iF Design Award jury took account of the way it reflects Hyundai Motor’s human-centric approach in caring for its customers. Before its launch in 2016, Hyundai Sans underwent a 12-month process of development and evolution as part of the company’s global brand identity renewal.
Today, the font is used for all Hyundai Motor communications across the world, in 103 languages. Hyundai Motor’s creative team worked to reflect the brand’s essence and to bring harmony between soft curves as well as refined straight lines in the font.
Recognition for the IONIQ electric vehicle charger coincides with Hyundai Motor’s intensified focus on innovative, eco-friendly technologies. Setting out to find new and environmentally-considerate ways to enhance the lives of its customers, Hyundai Motor’s first electric vehicle charger is designed to complement its IONIQ electric and IONIQ Plug-in Hybrid vehicles.
For use at home or in public-charging locations, the pure white color – which is the identifying color for IONIQ-line – is a metaphor for living in a brilliant world full of potential, innovation and creativity, and uses the same materials applied in the actual IONIQ models. The iF DESIGN AWARD judges appreciated the subtle design language shown with the gently-pulsating charging light and welcoming user greetings that support Hyundai Motor’s care for its customers.
For more than 60 years, iF Design Awards have been recognized across the world as a symbol of design excellence. Organized by iF International Forum Design GmbH, the awards celebrate outstanding design across various disciplines and categories. All award entries are featured in the iF World Design Guide, and are displayed at the iF design exhibition in Hamburg.
March 8, 2017 – Hyundai Motor today unveiled its updated Sonata model, showing the flagship sedan for the first time at the design-focused Dongdaemun Design Plaza, an iconic, cultural landmark of Korea's capital.
The new Sonata builds on the success of previous generations of the car while introducing a number of dramatic design changes that are aligned with Hyundai's evolving design philosophy. This progressive design approach results in a bolder, more sophisticated exterior, with precise lines and distinctive styling cues that reflect Hyundai Motor's latest design language. The new Sonata will also continue the model's strong reputation for performance, with driving dynamics coupled with an unsurpassed suite of advanced safety offerings.
Exterior design evolution increases style and desirabilityThe bold new styling of Sonata aligns the car with Hyundai's evolving design philosophy. The precise lines and distinctive styling cues create a un-conventional and eye-catching style, reflecting Hyundai Motor's latest design language.
At the front of the sedan, the new grille combines with the vertical LED daytime running lights (DRLs) and the narrower headlights, which are engulfed by the sculpted hood, for a more dynamic purposeful appearance. The larger, more prominent 'cascading grille' symbolizes the flow of molten steel, while also emulating the elegant shape of a Korean celadon vase.
Continuing this theme, the chrome on the front lower spoiler flows out toward the outer edges of the car, while the sleek and sensuously sculpted lines at the side are also complimented by chrome trim around the windows. From the side, the car's designers have created a more dynamic attitude in the side profile by enlarging the trunk lid to counterbalance the lower, wider front radiator grille, making the hood appear longer and sleeker.
The large Sonata lettering and Hyundai logo added to the center of the trunk lid projects visual self-confidence, with the top portion of the badge also cleverly housing the truck release button. Other fine details such as new distinctive taillight graphics and dramatic illumination add interest to the rear, while the rear license plate holder has also been moved downwards from the trunk lid to the lower bumper, boosting the car's distinctive design flair.
The 17-inch directional spoked wheels add to the sense of purpose, with two new 18-inch alloy wheel designs also added to the line-up to offer a wider choice of styles for customers.
Further design enhancements have been made for the gasoline 2.0 Turbo model, which is available in North American, Australian and other selected markets. The front receives a sporty mesh radiator grille that is augmented by black bezel headlamps, black DRL surrounds, black lower front bumper and black side mirror casings.
Other enhancements for the Turbo model include dark chrome molding for the lower side body, door handles and rear lamp molding. The rear diffuser and dual exhaust mufflers are also adorned with chrome, to complete the car's premium appearance.
Interior enhancements increase style and refinementInside the new Sonata, the center console stack has been enhanced with larger features to create a more visually-striking appearance. Revised audio and heating, ventilation, air conditioning (HVAC) controls are given 'piano key' buttons, enhancing the car's premium feel, while a seven-inch color touchscreen display comes as standard on every new Sonata model, in South Korea. A larger 8-inch Audio Visual Navigation (AVN) system will be made available as an option.
All trims have updated steering wheels with a new sportier three-spoke design. The 2.0 Turbo version receives a flat-bottomed steering wheel to reflect the sporty nature of the more powerful car. The range-topping Turbo also benefits from more aggressively bolstered front seats and sporty gear knob that allows the driver to select one of four drive modes – Comfort, Eco, Sport and Smart – with the latter mode switching automatically between the first three options depending on the driver's current style of driving.
Added technology increases connectivity and convenienceNew connectivity solutions have been added to further the Sonata's class-leading levels of in-car technology, including an additional USB charge port, conveniently positioned on the rear of the center console. Wireless smartphone charging capability is available, with drivers now able to charge compatible devices simply by placing then in the space at the bottom of the center console, with no need for intrusive cables.
The new Sonata completes its advanced suite of connectivity solutions by providing Apple CarPlay and Android Auto compatibility as standard.
Class-leading safety standardsThe revised Sonata will build on its reputation for offering the most comprehensive advanced safety systems in the mid-size sedan segment. Hyundai Motor demonstrates its commitment to caring for customers by offering the most advanced safety technologies and latest convenience features.
New safety-focused technologies extend to the option of a Lane Departure Warning system assisted by a Lane Keep Assist function, as well as High Beam Assist and Dynamic Bending Lights that are designed to make driving at night easier and safer. Also notable is Blind Spot Detection with Rear Cross-Traffic Alert.
Rewarding driving dynamicsThe new Sonata's driving experience is enhanced further through the addition of an eight-speed automatic transmission to the 2.0T model and paddle shifters on the 1.6T model. The acclaimed powertrain set-up options from the current generation of Sonata remain available.
The new Sonata will be available in select markets by mid-year.
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© 2017 HYUNDAI MOTOR COMPANY