Offenbach, 08 June 2012
Hyundai, a UEFA EUROTOP partner, will be at the heart of UEFA EURO 2012 fever this summer, with the return of the hugely popular Hyundai Fan Parks. From Madrid to Moscow, millions of football fans across the region will be able to watch the drama unfold in an unforgettable atmosphere throughout the tournament, cheering their nation on to potential championship glory. The Fan Parks will open their doors from 8 June, when joint-hosts Poland kick off against 2004 winners Greece.
During previous UEFA and FIFA tournaments, Hyundai Fan Parks have been the perfect place for fans to come together in celebration of the world’s most-loved game. For this year’s tournament, Hyundai has confirmed that Fan Parks will be located in Prague, Czech Republic; Paris, France; Dortmund and Berlin, Germany; Turin, Italy; Moscow and St. Petersburg, Russia; and Madrid, Spain.
Mark Hall, Marketing Director of Hyundai Motor Europe, commented: “It’s been a fantastic season of football across Europe and a landmark year for Hyundai, with the introduction of great new products for Europe, including All New i40, New Generation i30 and New i20. So there’s no better way for us to bring the action to a climax than by opening Hyundai Fan Parks for the most hotly-anticipated tournament of them all.
“Through our partnership with UEFA, Hyundai will be right in the middle of the action, bringing the dynamism, passion and excitement of the event to football fans across the region. We love football as much as the fans do, and our engagement in this great spectacle is further evidence of our commitment to the beautiful game and to Europe.”
Impressive LED screens, measuring up to 60m2, will be installed at Hyundai Fan Parks, giving crowds the best possible view of the action. Combined with the party atmosphere generated by the assembled fans, it will be almost as if they were in the stadium.
Other activities, such as football skills competitions; the Digital Goodwill Ball; and 3D graffiti will keep people entertained before and after the game, as well as at half-time. Hyundai staff will also be present, to introduce the company’s latest models such as New Generation i30, Veloster and All New i40 to any football fan in the market for a new car. Test drives will be available upon request.
Hyundai has been a partner of UEFA for more than 12 years, making EURO 2012 the fourth consecutive championship at which the company has played an active role. This year Hyundai has delivered a fleet of more than 350 vehicles to transport teams, VIPs and tournament officials during the championship.
Hyundai’s own VIPs include the five game-changing brand ambassadors, united as Team Hyundai and present in the company’s EURO 2012 marketing campaign: Iker Casillas (Spain), Lukas Podolski (Germany), Giuseppe Rossi (Italy), Karim Benzema (France) and Daniel Sturridge (England). They are also leading the campaign on Hyundai’s global Facebook page to support people in realising their ambitions to become game-changers of the future – the company will donate up to €250.000 in response to fans’ pledges.
Fans can enhance their experience of the tournament by entering predictions for each EURO 2012 match using the Hyundai Predictor on UEFA.com, with prizes available including autographed jerseys of Team Hyundai players. Match tickets and hospitality packages are also on offer through local dealerships running test drive programmes including New Generation i30 – just one of many models designed in Europe, for Europe.
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