Blue Moves


Hyundai Motor Advances Development of Connected Car Operating System

Hyundai Motor is accelerating on the development of its advanced ccOS (connected car Operating System), the core platform technology for future connected cars. The highly-sophisticated software will optimize the highspeed transmission and reception of data within the vehicle to support increasingly complex features that will lead the connected car market.

Installed at the heart of the vehicle, ccOS will control and operate the key aspects of connected car infrastructure; In-Vehicle Framework, Infotainment Framework and Connectivity Framework, to ensure connected cars can adapt to new innovations in safety, comfort, convenience and security. Earlier this year, Hyundai Motor established Infotainment Software Development Team at Namyang Research and Development Center dedicated solely to develop its ccOS technologies.

This enabled the company to drive forward its ‘Car to Life’ vision, to deliver a hub of infinite knowledge that makes the car integral to the daily life of the user. Hyundai Motor’s strategy to develop its own platform optimized for connected car operation is centered on advancing how vehicles communicate with their internal and external environments. Hyundai Motor will also work on other connected car technologies and related services such as smartphone and smart home connected services, intelligent remote support, fully autonomous driving, smart traffic functionality and mobility hubs.

The first ccOS-installed vehicles are set to be available in 2020 under the concept ‘Hyper-connected Intelligent Car.’

Introducing the New Autonomous IONIQ Concept

Hyundai Motor Company Introduces New Autonomous IONIQ Concept at Automobility Los Angeles

Hyundai Motor announced the introduction of the Autonomous IONIQ concept with a hidden LiDAR system during its press conference at Automobility LA (Los Angeles Auto Show). With a sleek design resembling the rest of the IONIQ lineup, the vehicle is one of the few self-driving cars in development to have a hidden LiDAR system in its front bumper instead of on the roof, enabling it to look like any other car on the road and not a high school science project. The goal of the autonomous IONIQ concept was to keep the self-driving systems as simple as possible. This was accomplished by using the production car’s Smart Cruise Control’s forward-facing radar and Lane Keeping Assist cameras, which are integrated with LiDAR technology. Hyundai is also developing its own autonomous vehicle operating system, with the goal of using a lot less computing power. This will result in a low-cost platform, which can be installed in future Hyundai models the average consumer can afford.

01 | Future Mobility_Wearable robot

Innovations in assistive technologies allow Hyundai Motor to deliver mobility solutions beyond the automobile.

02 | Hyper-Connected Car and Smart House

Hyundai Motor extends commitment to customer care with innovation by revealing ‘Mobility Vision’ concept.


2016 Hyundai Motor at the Los Angeles, Guangzhou and São Paulo Motor Show

Hyundai Motor revealed different concept models at various locations around the world in 2016.
In LA, Hyundai announced the introduction of the Autonomous IONIQ concept during its press conference at Automobility LA (Los Angeles Auto Show). It delivered satisfactory self-driving performance to meet the level 4 standard by Society of Automotive Engineers (SAE). Dave Zuchowski, CEO of Hyundai USA, stated “I’m glad to introduce Autonomous IONIQ at this LA Auto Show. Hyundai Motor will continue to work towards realizing the vision of mobility.” The all new Celesta was unveiled at the 14th China Guangzhou International Automobile Exhibition. It presents a dynamic yet luxurious exterior, comfortable and solid performance, the best fuel efficiency in its class, various advanced and safety specifications and spacious interior to attract its target customers in their 30s~40s. In Sao Paulo, Hyundai Brazil revealed the Hyundai Creta STC (Sport Truck Concept) at the 2016 Sao Paulo Auto Show. It is a sports pick-up truck that derived from Creta, and with the front face largely similar to Creta, it has a truck bed and coach door like Santa Cruz.

01 | 14th China Guangzhou International Automobile Exhibition

‘All New Celesta’ was introduced to the world for the first. It aims to continue Beijing Hyundai’s challenge and history of success as the future leader of mid-sized sedan market that will be the new growth power of Beijing Hyundai.

02 | 2016 Los Angeles Auto Show

Hyundai Motor unveiled IONIQ Self-Driving concept
for the first time.

03 | São Paulo Motor Show

‘Creta STC’ concept, the second pick-up truck since the previous year’s Santa Cruz, was revealed at the 2016 Sao Paulo Auto Show.



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All-New Azera in Korea

Hyundai Motor Launches All-New Azera in Korea

Born with its ceaseless endeavor to innovate toward utter perfection while inheriting 30 years of brand heritage from its predecessors, Hyundai Motor launched the All-new Azera (badged as Grandeur in the Korean market), its new range-topping premium sedan, in Korea.

Distinguished by sophisticated design

The All-new Azera merges infinitely-flowing lines with well-balanced curves to achieve a distinctive exterior appearance. Inspired by sensuous, simple and modern shapes, designers explored the car’s luxurious image while focusing on the Azera’s futuristic yet original looks.

Safety through advanced technology

The All-new Azera is the most technologically advanced car in Hyundai Motor’s product line-up, incorporating advanced convenience and safety features that befit its premium status. It offers a refined comfortable experience thanks to its convenience equipment and ergonomic interior features.

Effortlessly powerful

Befitting the premium sedan’s focus on comfort and convenience, aligned with driving performance, Korean customers can choose from four powertrains for the All-new Azera. Customers can choose either 3.0 GDi or 2.4 GDi petrol engines, or a 2.2 diesel engine. A 3.0 LPi engine will also be available for fleet/rental models.

01 | Headup Display HUD

02 | 8-Speed automatic transmission / Drive mode

03 | 3.0 GDi gasoline Engine


2017 FIA
World Rally

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Hyundai i20 Coupe WRC

Hyundai Motorsport Unveils Hyundai i20 Coupe WRC

Hyundai Motorsport will compete in the 2017 FIA World Rally Championship (WRC) with a brand new challenger, the Hyundai i20 Coupe WRC. The car, which has been designed to meet WRC’s raft of new technical regulations, was unveiled during an exclusive media event today at the Autodromo Nazionale Monza, Italy. This three-door i20 Coupe WRC represents the team’s third new car since its debut in the Championship back in 2014 – following the Hyundai i20 WRC (2014-15) and the New Generation i20 WRC (2016).

Rally de España

13.10. - 16.10.2016

Hyundai Motorsport has claimed its second double podium result and its tenth individual podium of the 2016 FIA World Rally Championship (WRC), scoring well-earned second and third positions in Rally de España. The team scored one of Cits best-combined team results with two New Generation i20 WRCs on the podium.

Wales Rally GB

27.10 - 30.10, 2016

Hyundai Motorsport has added another podium to its list of 2016 achievements after securing third place in Wales Rally GB, the penultimate round of this year’s FIA World Rally Championship (WRC). The result means that Hyundai Motorsport has secured second place in the WRC Manufacturers’ Championship behind Volkswagen Motorsport with one rally still to run- the team’s best ever result in WRC.

Rally Australia

17.11 - 20.11, 2016

Hyundai Motorsport has claimed a fantastic double podium result with Dani Sordo and Thierry Neuville finishing in second and third respectively in Rallye Deutschland, the ninth round of the 2016 FIA World Rally Championship (WRC). Today’s result marks the first double podium result of the season for Hyundai Motorsport - representing the team’s sixth and seventh podiums of 2016.



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Let’s Get to Know Each Other


Please introduce yourself!

Hello! My name is Ilsoo Hong and I have been a part of the Overseas Advertising team at headquarters for the past 4years. After living abroad most of my life, this was the job that I started with moving back to Korea. I had no particular background nor were my studies focused on marketing, however, with much luck I was able to join the Overseas Advertising team. It was a challenge at first but thanks to my colleagues and superiors I was able to educate myself in this field. I became enthusiastic about the campaigns and projects I participated in, allowing me to find a sense of fulfillment through my work.

What experiences have you had? What were some memorable moments?

The Overseas Advertising team has been a place of opportunities. It opened my eyes to a field that I had no knowledge of or any interest in. It also provided opportunities to be a part of global campaigns and events that I had always enjoyed watching such as the World Cup, Euro, and the Olympic games. By being on set for multiple projects, I was able to get a glance of how production and filming works. I was also able to meet great people on set who were from different countries and backgrounds; people who I would never have met if not the given circumstances. One of my most memorable moments was at the shooting for the Rio Olympics digital campaign. We had to shoot scenes on a boat under difficult weather conditions. It was still an enjoyable memory thanks to the hard work and enthusiasm from everyone who was a part of this project.

What are some plans for the future?

Ironically, I have been assigned to join the Overseas Promotion team as a member of the motor show group. It will be a very different type of work from what I have done the past 4 years. I hope I get to learn as much I was able to at the Overseas Advertising team and I look forward to the new opportunities I will get to experience.


2016 GOOD DESIGN® Awards

IONIQ wins an important milestone by GOOD DESIGN® award jurors for two consecutive years.

Hyundai IONIQ has won 2016 GOOD DESIGN® Awards, in recognition of successful application of its design philosophy. The company received the design award for the IONIQ, two consecutive years in 2015 and this year, which is the first in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform – the IONIQ Hybrid, Plug-in Hybrid and Electric. The IONIQ will attract an entirely new group of eco-oriented buyers in the U.S. market as the world’s first dedicated vehicle platform with three electrified eco-friendly powertrain choices. IONIQ meets the needs of a large and growing group of buyers needing a highly efficient, low-emissions vehicle without compromise to their demand on aerodynamic design as well as vehicle performance.

Global Brand Value Continues to Grow

Hyundai Motor up to sixth in global automotive rankings, above Audi, VW, Nissan and Porsche

Hyundai Motor is the world’s 35th biggest brand according to the latest rankings published by global brand specialists Interbrand, overtaking four other renowned brands in the past year. Despite yet another challenging year for the automotive industry, Hyundai Motor’s global brand value increased 11.1% to reach $12.55bn, securing its place among the biggest brands on the planet. The Korean company also moved up one place to 6th in the global automotive industry top 10 brands, ahead of Audi, Volkswagen, Nissan and Porsche and is the 4th most valuable high-volume automotive brand.

‘2017 Wards 10 Best Engines’

Hyundai’s Kappa 1.4 gasoline turbo engine has been recognized as one of the world’s 10 best engines

Having been chosen as ‘2017 Wards 10 Best Engines’, Hyundai’s Kappa 1.4 gasoline turbo engine has been recognized as one of the world’s 10 best engines. With this, Hyundai Motor has made remarkable achievement of having been chosen as one of the world’s 10 best engines for three consecutive years and being awarded a total of seven times, proving its competitiveness based on its world’s top engine technology.

Having been chosen as ‘2017 Wards 10 Best Engines’, Hyundai’s Kappa 1.4 gasoline turbo engine has been recognized as one of the world’s best engines.

2017 Motor Show (The first quarter)

Detroit, North American International Auto Show-NAIAS 2017

Date : January 9-22Venue : Cobo Exhibition Center


Chicago Auto Show 2017

Date : Febuary 9-19Venue : Mccormick Place


Geneva, 87th International Motor Show

Date : March 7-19Venue : Geneva Palexpo


NewYork International Motor Show

Date : April 12-23Venue : Jacob Javits Convention Centre



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3rd Service Advisor Championship in Korea

Hyundai Motor Holds the Third Service Advisor Championship in Korea to Reinforce Service Importance

Hyundai Motor Company, South Korea’s largest automaker, held its Third Service Advisor Championship at Hyundai Motor’s Technical Training Center in Korea from October 11 to 14, 2016. Global service experts, selected through preliminary contests from Hyundai Motor’s worldwide network, gathered to test their customer service skills. The biannual competition strives to improve customer satisfaction and customer response skills by providing a platform for service advisors. Hyundai Motor will continue to enhance global service competitiveness by providing smart maintenance through digital customer services.

40 Years of Export Growth

Hyundai Motor Celebrates 40 Years of Export Growth

Hyundai Motor is celebrating 40 years of exports to international markets, following a period of significant overseas growth that has seen it become one of the fastest growing brands in the world. From South Korea’s first mass-produced model to the latest generation of eco-friendly cars, more than 23 million Hyundai Motor vehicles have been exported worldwide since 1976. To recognize the historic occasion, Hyundai Motor presented a range of 26 heritage and current production vehicles at an event in Ecuador. To reflect Hyundai’s export history the line-up of cars included two original Pony models, current Tucson and Santa Fe SUVs, as well as the pioneering IONIQ hybrid and electric cars.

Public Hydrogen Refuelling Station

H2 at HQ: Hyundai opens public hydrogen refuelling station in Germany

Hyundai Motor together with its partner Air Liquide opened a public hydrogen refueling station at its European headquarters in Offenbach, Germany. Thanks to the technology developed by Air Liquide, drivers of fuel cell electric vehicles like the Hyundai ix35 Fuel Cell can refuel their cars to maximum capacity in only three to five minutes. The opening of the new hydrogen refueling station continues the cooperation between leading industry partners under the umbrella of the Clean Energy Partnership (CEP). The station, built by Air Liquide, marks a step further towards a nationwide hydrogen infrastructure.


The number of hydrogen battery charging station for each region is subject to change

World’s Largest Fuel Cell Taxi Fleet

Hyundai Motor takes next STEP with world’s largest fuel cell taxi fleet

Hyundai Motor will hand over 60 ix35 Fuel Cell cars to the Paris-based electric taxi start-up STEP (Société du Taxi Electrique Parisien). A memorandum of understanding was signed at the opening of a public hydrogen fuel station operated by Air Liquide at Hyundai Motor’s European headquarters in Offenbach, Germany. The world’s largest fuel cell taxi fleet “hype” (Hydrogen Powered Electric) currently serves the Greater Paris Area with five ix35 Fuel Cell cars that Hyundai Motor delivered in December 2015.
The fleet is planned to increase up to several hundred vehicles within the next five years. The ix35 Fuel Cell is the world’s first mass-produced and commercially available fuel cell electric vehicle (FCEV). Its powerful asynchronous electric motor generates 100 kW (136 PS), and with a maximum torque of 300 Nm it delivers a fun-to-drive experience. Thanks to its efficiency, the ix35 Fuel Cell’s range is up to 594 kilometers on a full tank.

IONIQ Hybrid Sets FIA-approved Land Speed Record

Hyundai IONIQ Hybrid Sets 157.825 MPH, FIA-approved Land Speed Record at World-renowned Bonneville Salt Flats

A race-prepared Hyundai IONIQ hybrid prototype, developed by Hyundai Motor America’s Engineering and Quality team, set an FIA-approved production-based hybrid vehicle land speed record of 157.825 mph, with a peak exit speed of 160.7 mph at Utah’s renowned Bonneville Salt Flats. The eco-focused IONIQ is Hyundai’s newest hybrid model, with hybrid, plug-in hybrid and electric powertrains to be available. The development team made a number of special modifications to the IONIQ hybrid prototype to break the hybrid record in terms of powertrain, aerodynamics/lightweighting, suspension and safety.