Management

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Quality & Service Management

From quality to
service, moving
customers in every
way

Quality management, the first step to becoming the most coveted brand

The philosophy of Hyundai Motor Company is to offer the best quality possible as a promise to our customers. In order to keep this promise, Hyundai is determined to become ‘the most desired brand’ by continued innovations and propagation of a high quality image. We are not content with recent gains in quality measures, but will continue to pursue the best quality through a company-wide effort for zero defects and for enhancement of the premium feel. Through this devotion to quality, Hyundai Motor Company will march forward to become one of the premier companies in the world.

Maximising customer satisfaction through
special services that surpass expectations

Hyundai Motor Company touches the hearts of customers with diverse services that go beyond their expectations through the company’s state-of-the-art global service network. The ‘Before Service’ programme, introduced in the industry for the first time by Hyundai Motor Company, ensures the safety of Hyundai cars by providing free inspection services to 4 million customers worldwide.

Also, in order to maximise the convenience of customers who wish to have their Hyundai cars serviced, we have expanded the ‘Home-to-Home Service,’ which provides pick-up and delivery services to customers at the time and place of their choice for extra convenience. Additionally, we have overhauled the Hyundai Customer Care Centre (H.C.C.C.) process in order to listen and respond to customers’ demands better. As a result of this, we have initiated several highly regarded service offerings such as car-renting to customers whose cars are in prolonged service care and other diverse location-specific service programmes.

Offering highest quality services through expert knowledge and true devotion

Hyundai Motor Company strives to provide satisfaction to customers by training firstclass service personnel and state-of-the-art remote technical support services. In order to enhance vehicle maintenance capability, the most basic form of service, we operate a Global Service Support Centre (G.S.S.C.) that supports perfect maintenance with remote diagnosis capability for solving various types of difficult problems. Since 1995, the company has been holding a bi-annual maintenance service competition among our global mechanics in order to enhance their skills, and in 2012, we held the first Global Service Advisor Championship to enhance the expertise of our service advisors, who are at the forefront of customer relations. Also, in 2013, we are launching an all-out workshop automation that uses a comprehensive digital operating system that takes care of all the processes to maximise customer trust and operating efficiency. All of this is a manifestation of our ‘Customer First’ management principle.