HOMECorporateManagementManagement Performance

Management Performance

The most
meaningful result
is the satisfaction,
emotion, and trust
experienced by the

A global sales network that is expanding to every corner of the world

Hyundai offers a diverse lineup of products with world-class competitiveness to customers in over 200
countries through more than 6,000 dealers and overseas regional sales and production subsidiaries.
It is actively pursuing local markets by establishing production bases in key international markets. Hyundai
will continue to create and build a more effective R&D, sales, and production network to expand its global
market presence.

Global sales trend * Unit: 1,000 vehicles

Overseas sales * Unit: 1,000 vehicles

Domestic sales * Unit: 1,000 vehicles

Hyundai brand
value improved
in 2015 with models
also winning many

Hyundai Motor Company’s unique quality and value

Hyundai Motor Company’s brand image has evolved from “dependable quality” to “the most satisfying brand.” Brand value grew 8.5% in 2015 to USD 11.3 billion versus 2014, surging one notch to No.39 in Interbrand Best Global Brands 100. Hyundai Motor Company has boosted significantly its brand awareness among customers creating an enhanced profile across the areas of culture, sports, corporate social responsibility. And through its new, high quality products, Hyundai Motor Company has advanced its caring approach to connect with customers around the world.

2015 Interbrand ranking (Automotive)

Brand Brand value
(USD Billion)
+ / - vs 2014 2015 overall
2014 overall
1 TOYOTA 49.0 +15.7% 6 8
2 BMW 37.2 +9.0% 11 11
3 MERCEDES-BENZ 36.7 +7.3% 12 10
4 HONDA 22.9 +6.0% 19 20
5 VOLKSWAGEN 12.5 -8.5% 35 31
6 FORD 11.5 +6.5% 38 39
7 HYUNDAI 11.3 +8.5% 39 40
8 AUDI 10.3 +5.1% 44 45
9 NISSAN 9.0 +19.1% 49 56
10 PORSCHE 8.0 +12.3% 56 60

Tau and gamma named 10 best engines winners by America’s ward’s auto

Hyundai Motor Company’s engine technology is one of the best in the world. Its V8 Tau gasoline engine used primarily in large-size cars, won the distinction of “10 Best Engines,” the Oscar of automobile engines, from Ward’s Auto for 3 consecutive years from 2009 to 2011, and the 1.6 GDi gasoline engine, used in small-size cars, won the same distinction once again in 2012. Hyundai Motor Company’s comprehensive portfolio of small to large world-class engines is testimony of its engine development technology. Hyundai Motor Company will continue to passionately pursue the development of an ultimate “dream engine” that will take the world by surprise.

Because Hyundai
Motor Company
wants to satisfy the
wishes of every
customer, it offers
localized models
tailored to local
lifestyles and needs

Azera (Grandeur), Korea’s premium sedan that captivated the world

With a premium design that won a Good Design Award in the U.S. in 2012, Azera (Grandeur) has proven its steadfast quality and safety by winning the No. 2 position in J.D. Power’s 2013 Initial Quality Study (IQS) and being named Top Safety Pick by America’s Insurance Institute for Highway Safety (IIHS).

Santa Fe and Tucson (ix35) reaffirm the popularity of Hyundai Motor Company’s SUVs

Named SUV of the Year in the U.S., U.K., and Canada in 2013, Santa Fe’s popularity continues with such distinctions as Automotive Lease Guide’s 2014 Residual Value Award in the U.S. Tucson (ix35), loved for quality and affordability, ranked No. 2 in Strategic Vision’s Total Value Index for compact SUVs in 2012, and reconfirmed its reliability in 2013 with high marks in the customer satisfaction survey by U.K.’s leading consumer organization, Which.

Accent and Veloster show customers always come first

Accent was awarded the 2014 Residual Value Award by the Automotive Lease Guide (ALG) in the U.S., and also highly praised in J.D. Power’s 2013 Initial Quality Survey (IQS). Known as Solaris in Russia, it won the Annual National Award Car of the Year in 2013. Veloster, which embodies Hyundai Motor Company’s creative imagination, also continued to demonstrate its unique value with such recognitions as AutoPacific’s Vehicle Satisfaction Award for Sporty Cars.

ix20 and i20, made to match European lifestyles

The versatile and compact MVP ix20 not only ranked at the top in the 2013 Value-for-Money Car Survey by the U.K. consumer group, Which, but also received five-star Euro NCAP ratings in crash tests. With high scores in J.D. Power Asia Pacific’s 2012 India Vehicle Dependability Study (VDS) in the premium compact segment, i20 will be born again soon to capture the hearts of European customers one more time.

i30 and i40, car of the year across Europe

Named Car of the Year in England, Chile, Scotland, and Australia in 2012 and in Turkey and Australia in 2013, i30 is a popular European model that also earned Euro NCAP’s safety rating and five-star ANCAP safety ratings in Australia. i40 also enjoys increasing popularity in Europe as shown by its title of 2013 Russian Car of the Year Category Winner.

i10, new and still popular

With an upgrade in style, interior space, and economy, the new i10 has been basking in popularity with local customers since its launch. It was named Best City Car by U.K.’s car magazine, What Car?, and Car of the Year: Best City Car by CarBuyer. The same goes for India, where it was named 2014 Automobile of the Year by Car India and Compact Car of the Year at the ND TV Awards.

Hyundai Motor
Company’s diverse
car models do not
cease to impress
and win the hearts
of satisfied customers

Centennial (Equus), Hyundai Motor Company’s flagship sedan

With state-of-the-art convenience features, a high performance engine, and premium design, Centennial (Equus) not only received the distinction of Saloon of the Year for 2013 in the Middle East, but also Strategic Vision’s Total Value Awards, Top Safety Pick by America’s Insurance Institute for Highway Safety (IIHS), and AutoPacific’s 2013 Ideal Vehicle Award.

Genesis, redefining the standard of premium sedans

Since its North American Car of the Year title in 2009, Genesis has garnered one recognition after another including the top spot in Strategic Vision’s 2013 Total Quality Index (TQI) in the near-luxury car segment, AutoPacific’s Vehicle Satisfaction Awards, and J.D. Power’s Initial Quality Study (IQS). The new Genesis won a German iF Design Award and a Red Dot Design Award as soon as it was launched in 2014, raising expectations worldwide once again.

Elantra (Avante), a best-selling car racing to become a million-seller

Launched in 1990 and now in its fifth generation, Elantra (Avante) is a perennial favorite among customers all over the world. Voted Top Picks 2013 (Best Budget Car) in the U.S. by Consumer Reports and No. 1 Small Car in Strategic Vision’s 2013 Total Value Awards, Elantra (Avante) has demonstrated its success as a best-seller with other awards such as 2012 North American Car of the Year and Canadian Car of the Year.

Sonata, consistently delivering high quality satisfaction

Sonata was the No. 1 midsize car in Strategic Vision’s 2013 Total Value Awards that measures the overall value of a vehicle based on customer satisfaction among new car buyers. It was also the No. 1 midsize car in J.D. Power’s 2013 Vehicle Dependability Study (VDS). The new Sonata is expected to continue the legacy that spans 6 generations.