Centennial / Equus
Genesis
Genesis Coupe
Veloster
Veloster Turbo
Azera
Sonata
i40
i40 Sedan
Elantra
Elantra Coupe
Accent
Accent 5DR
i30
i30 Wagon
i30 3DR
i20 5DR
i20 3DR
ix20
i10
Eon
HB20
Veracruz / ix55
Santa Fe
Tucson / ix35
H-1
H100
Truck
Bus
Special Vehicle
Bare Chassis
The most
meaningful result
is the satisfaction,
emotion, and trust
experienced by the
customers
Offering ‘modern premium’ to customers by strengthening sales network.
Hyundai Motor Company strives to strengthen its global sales network in addition to producing region-specific models. In order to expand the sales of premium luxury cars such as Centennial (Equus) and Genesis, Hyundai has opened showroom spaces in key commercial cities, including New York, London, Beijing, and Moscow. Also, since 2009, Hyundai has been remodelling dealer showrooms worldwide based on the new company design standard and has implemented several education programmes such as the Total Dealer Education Programme. To enhance customer experiences at every contact point, Hyundai will continue the process of opening up more direct retail shops and upgrading existing dealerships.
Domestic sales * Unit: 1'000 vehicles
Overseas sales * Unit: 1'000 vehicles
Brand value goes up
in 2012, but also
many of the brand’s
models won awards
along the way
Selected among best 100 global brands for the eighth year in a row
Hyundai’s brand image has grown from ‘dependable quality’ to ‘providing utmost satisfaction.’ In 2012, the Hyundai brand attained the rank of 53rd (7th among car companies) among the top 100 global brands by interbrand reflecting a 24% rise in brand value from the previous year ($7,473 million). Centennial (Equus) winning awards such as ‘Most Valuable Car’ of the total value awards (Strategic Vision) and the Genesis winning the ‘Top Picks’ award in the mid-sized car segment (Consumer Reports) confirm the premium status of the Hyundai brand. In addition, the new Santa Fe won the ‘ALG Residual Value Award’ proving the high satisfaction level of the quality of Hyundai cars. Hyundai’s unique combination of the best quality and values will continue into the future.
2012 Interbrand ranking (Automotive)
| Ranking | Brand | Brand value (USD Billion) | + / - vs 2011 | 2012 overall ranking | 2011 overall ranking | Automotive |
|---|---|---|---|---|---|---|
| 1 | TOYOTA | 30.2 | +9% | 10 | 11 | 1 |
| 2 | MERCEDES BENZ | 30.0 | +10% | 11 | 12 | 2 |
| 3 | BMW | 29.0 | +18% | 12 | 15 | 3 |
| 4 | HONDA | 17.2 | -11% | 21 | 19 | 4 |
| 5 | VOLKSWAGEN | 9.2 | +18% | 39 | 47 | 5 |
| 6 | FORD | 7.9 | +6% | 45 | 50 | 6 |
| 7 | HYUNDAI | 7.4 | +24% | 53 | 61 | 7 |
| 8 | Audi | 7.1 | +17% | 55 | 61 | 8 |
| 9 | PORSCHE | 5.1 | +12% | 72 | 72 | 9 |
| 10 | NISSAN | 4.9 | +30% | 73 | 90 | 10 |
Tau engine and Gamma engine , listed in ‘10 best engines in the world’ by ward’s autoworld magazine
Hyundai Motor Company is already a leader in automotive engine technologies. Hyundai‘s Tau engine, primarily powering large-sized cars, has won a place in ward‘s ‘10 best engines in the world’ for three consecutive years up to 2011. Hyundai‘s 1.6 Gamma GDi engine also earned a place for compact-sized cars in 2012. Hyundai‘s comprehensive world-class portfolio of large to small engines testifies to the engineering prowess of Hyundai Motor Company. With passion for challenge, Hyundai will continue to develop innovative engine technologies that will lead to the ultimate dream engine
Hyundai has been
quick to respond to
the changing needs
of its customers
worldwide
Awards demonstrating customer satisfaction in quality
Total value awards of the American auto analysis specialist strategic vision assess the overall value of newly-purchased vehicles with respect to consumer satisfaction in terms of dependability, resale value, warranty policies, etc. Hyundai Sonata and Elantra (Avante) topped the assessments in the mid-sized and compact-sized car segments respectively.
The meaning of the consumer satisfaction awards
Each and every year, many new and facelift car models flood the global automotive market. And customers judge new models with ever more stringent criteria. That is why the various automotive awards, which reflect the judgement of customers, have special meaning. These awards provide valuable information about how much the car affects the lives of customers. In that regard, 2012 was a very prolific year for Hyundai as customers’ positive views of Hyundai cars came to light with numerous awards.
The reason why Hyundai has so many car of the year awards under its belt
Each and every year, many new and facelift car models flood the global automotive market. And customers judge new models with ever more stringent criteria. That is why the various automotive awards, which reflect the judgement of customers, have special meaning. These awards provide valuable information about how much the car affects the lives of customers. In that regard, 2012 was a very prolific year for Hyundai as customers’ positive views of Hyundai cars came to light with numerous awards.
Global sales trend * Unit: ‘000 vehicles
'Best Loved Cars' by
Hyundai that have
touched the hearts
of customers
worldwide.
Centennial (Equus), Hyundai’s flagship sedan
As the flagship sedan of Hyundai Motor Company, Centennial carries all the state-of-the-art convenience features, high performance engine, and a premium design. Centennial has proven its own value by winning first place in J.D. Power’s Automotive Performance, Execution and Layout Study (APEAL) in the luxury car segment and the top safety pick by America’s Insurance Institute for Highway Safety (IIHS). Also in 2012, Centennial attained first place in strategic vision’s total value awards assessment, firmly solidifying its reputation for prestige.
The new Santa Fe, now with more urban charm
The New Santa Fe is the first model revamp from the original seven years ago. It has captured the hearts of the global customers with a new design reflecting the new Hyundai family look and improved performance. As proof, Santa Fe won the car of the year award in Canada, Chile, and Australia and top places in ALG’s residual value award and the IIHS’s top safety pick in 2012, etc. The Santa Fe will continue to awe and inspire Hyundai customers worldwide.
